The Virtue Diagnostic
Find the right products for your unique hair type

Hair Care

Extraordinary shampoos and conditioners that rebuild and restore with each use. 

Recovery Shampoo
Quick Add
Pro Size$69.00
Full Size$38.00
Travel Size$15.00

Recovery Shampoo

    • $15.00
    • $69.00
    Recovery Conditioner
    Quick Add
    Pro Size$86.00
    Full Size$40.00
    Travel Size$16.00

    Recovery Conditioner

      • $16.00
      • $86.00
      Smooth Shampoo
      Quick Add
      Pro Size$69.00
      Full Size$38.00
      Travel Size$15.00

      Smooth Shampoo

        • $15.00
        • $69.00
        Smooth Conditioner
        Quick Add
        Pro Size$86.00
        Full Size$40.00
        Travel Size$16.00

        Smooth Conditioner

          • $16.00
          • $86.00
          Full Shampoo
          Quick Add
          Pro Size$69.00
          Full Size$38.00
          Travel Size$15.00

          Full Shampoo

            • $15.00
            • $69.00
            Full Conditioner
            Quick Add
            Pro Size$86.00
            Full Size$40.00
            Travel Size$16.00

            Full Conditioner

              • $16.00
              • $86.00

              Treatments

              Reverse the damage with transformative treatments that heal, nourish, and repair
              Split End Serum
              Quick Add
              Full Size$40.00
              Travel Size$20.00

              Split End Serum

                • $20.00
                • $40.00
                Un-Frizz Cream
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                Full Size$40.00
                Travel Size$20.00

                Un-Frizz Cream

                  • $20.00
                  • $40.00
                  Restorative Treatment Mask
                  Quick Add
                  Pro Size$58.00
                  Full Size$28.00
                  Mini Deluxe$14.00

                  Restorative Treatment Mask

                    • $14.00
                    • $58.00

                    Refresh

                    Bring hair back to its lightest, cleanest state with our newest family of products that work to purify, detox, and reinvigorate - for hair that looks and feels its freshest.

                    Purifying Shampoo
                    Quick Add
                    Full Size$28.00

                    Purifying Shampoo

                      • $28.00
                      Purifying Leave-In Conditioner
                      Quick Add
                      Full Size$30.00

                      Purifying Leave-In Conditioner

                        • $30.00
                        Refresh Dry Shampoo
                        Quick Add
                        Full Size$32.00
                        Travel Size$16.00

                        Refresh Dry Shampoo

                          • $16.00
                          • $32.00

                          Stylers

                          Multitasking stylers that help lift, hold, protect, and perfect the look you want
                          Lifting Powder
                          Quick Add
                          Full Size$34.00

                          Lifting Powder

                            • $34.00
                            Texturizing Spray
                            Quick Add
                            Full Size$36.00
                            Travel Size$18.00

                            Texturizing Spray

                              • $18.00
                              • $36.00
                              Volumizing Primer
                              Quick Add
                              Full Size$36.00

                              Volumizing Primer

                                • $36.00
                                6-in-1 Styler
                                Quick Add
                                Full Size$32.00
                                Travel Size$18.00

                                6-in-1 Styler

                                  • $18.00
                                  • $32.00
                                  Shaping Spray
                                  Quick Add
                                  Full Size$36.00
                                  Travel Size$18.00

                                  Shaping Spray

                                    • $18.00
                                    • $36.00
                                    Moisture-Defining Whip
                                    Quick Add
                                    Full Size$36.00
                                    Travel Size$18.00

                                    Moisture-Defining Whip

                                      • $18.00
                                      • $36.00

                                      Summer Hair Essentials

                                      Keep summer damage at bay with ourSummer Essentials Collection, a selection of products that have been thoughtfully curated to keep hair hydrated, healthy, and frizz-free all season long. Shop now andget a free Virtue bagandtravel size Restorative Treatment Maskwhen you purchase any item from the Summer Essentials Collection.

                                      Split End Serum
                                      Quick Add
                                      Full Size$40.00
                                      Travel Size$20.00

                                      Split End Serum

                                        • $20.00
                                        • $40.00
                                        Un-Frizz Cream
                                        Quick Add
                                        Full Size$40.00
                                        Travel Size$20.00

                                        Un-Frizz Cream

                                          • $20.00
                                          • $40.00
                                          Recovery Conditioner
                                          Quick Add
                                          Pro Size$86.00
                                          Full Size$40.00
                                          Travel Size$16.00

                                          Recovery Conditioner

                                            • $16.00
                                            • $86.00
                                            Recovery Shampoo
                                            Quick Add
                                            Pro Size$69.00
                                            Full Size$38.00
                                            Travel Size$15.00

                                            Recovery Shampoo

                                              • $15.00
                                              • $69.00
                                              Moisture-Defining Whip
                                              Quick Add
                                              Full Size$36.00
                                              Travel Size$18.00

                                              Moisture-Defining Whip

                                                • $18.00
                                                • $36.00
                                                Restorative Treatment Mask
                                                Quick Add
                                                Pro Size$58.00
                                                Full Size$28.00
                                                Mini Deluxe$14.00

                                                Restorative Treatment Mask

                                                  • $14.00
                                                  • $58.00
                                                  Refresh Dry Shampoo
                                                  Quick Add
                                                  Full Size$32.00
                                                  Travel Size$16.00

                                                  Refresh Dry Shampoo

                                                    • $16.00
                                                    • $32.00
                                                    Purifying Leave-In Conditioner
                                                    Quick Add
                                                    Full Size$30.00

                                                    Purifying Leave-In Conditioner

                                                      • $30.00
                                                      Deep Recovery Full-Size Collection
                                                      Quick Add
                                                      Full Size $55.01

                                                      Hair Repair Duo

                                                        • $68.00$55.01 (19% off)

                                                        Mix and Match Duos

                                                        Find the perfect combination of our shampoos and conditioners for your hair type and needs, discounted at 15% off (reflected in price, cannot be combined with other offers).

                                                        Fine + Color-Treated Hair Duo
                                                        Quick Add
                                                        Full Size $66.30

                                                        Fine + Color-Treated Hair Duo

                                                          • $78.00$66.30 (15% off)
                                                          Curly Hair Duo
                                                          Quick Add
                                                          Full Size $66.30

                                                          Curly Hair Duo

                                                            • $78.00$66.30 (15% off)
                                                            Frizzy Hair Duo
                                                            Quick Add
                                                            Full Size $66.30

                                                            Frizzy Hair Duo

                                                              • $78.00$66.30 (15% off)
                                                              Fine Hair Duo
                                                              Quick Add
                                                              Full Size $66.30

                                                              Fine Hair Duo

                                                                • $78.00$66.30 (15% off)

                                                                Curated Collections for 2019

                                                                The absolute must-haves for your healthiest hair possible, personally selected by our Virtue team and Creative Director, Adir Abergel.

                                                                Restore & Glow Collection
                                                                Quick Add

                                                                Restore & Glow Collection

                                                                  • $68.00$86.00
                                                                  Deep Recovery Full-Size Collection
                                                                  Quick Add
                                                                  Full Size $55.01

                                                                  Hair Repair Duo

                                                                    • $68.00$55.01 (19% off)
                                                                    Deep Recovery Full-Size Collection
                                                                    Quick Add
                                                                    Full Size $93.50

                                                                    Adir Abergel's Repair & Style Collection

                                                                      • $110.00$93.50 (15% off)

                                                                      Professional Sizes

                                                                      Keep the product in your shower for longer with our Professional Sizes - they're more than twice the size of our regular bottles and come with an airless pump bottle to ensure you get every last drop.

                                                                      Smooth Conditioner [Professional Size]
                                                                      Quick Add
                                                                      Pro Size$86.00

                                                                      Smooth Conditioner [Professional Size]

                                                                        • $86.00
                                                                        Full Conditioner [Professional Size]
                                                                        Quick Add
                                                                        Pro Size$86.00

                                                                        Full Conditioner [Professional Size]

                                                                          • $86.00
                                                                          Recovery Conditioner [Professional Size]
                                                                          Quick Add
                                                                          Pro Size$86.00

                                                                          Recovery Conditioner [Professional Size]

                                                                            • $86.00
                                                                            Smooth Shampoo [Professional Size]
                                                                            Quick Add
                                                                            Pro Size$69.00

                                                                            Smooth Shampoo [Professional Size]

                                                                              • $69.00
                                                                              Full Shampoo [Professional Size]
                                                                              Quick Add
                                                                              Pro Size$69.00

                                                                              Full Shampoo [Professional Size]

                                                                                • $69.00
                                                                                Recovery Shampoo [Professional Size]
                                                                                Quick Add
                                                                                Pro Size$69.00

                                                                                Recovery Shampoo [Professional Size]

                                                                                  • $69.00