Hair Care
Extraordinary shampoos and conditioners that rebuild and restore with each use.
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Pro Size$69.00
Full Size$38.00
Travel Size$15.00
Recovery Shampoo
- $15.00
- $69.00
REPAIRS DAMAGED HAIR
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Pro Size$86.00
Full Size$40.00
Travel Size$16.00
Recovery Conditioner
- $16.00
- $86.00
REPAIRS DAMAGED HAIR
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Pro Size$69.00
Full Size$38.00
Travel Size$15.00
Smooth Shampoo
- $15.00
- $69.00
ELIMINATES FRIZZ
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Pro Size$86.00
Full Size$40.00
Travel Size$16.00
Smooth Conditioner
- $16.00
- $86.00
ELIMINATES FRIZZ
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Pro Size$69.00
Full Size$38.00
Travel Size$15.00
Full Shampoo
- $15.00
- $69.00
THICKENS & VOLUMIZES
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Pro Size$86.00
Full Size$40.00
Travel Size$16.00
Full Conditioner
- $16.00
- $86.00
LIGHTWEIGHT HYDRATION
Treatments
Reverse the damage with transformative treatments that heal, nourish, and repair
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Full Size$40.00
Travel Size$20.00
Split End Serum
- $20.00
- $40.00
MENDS BREAKAGE
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Full Size$40.00
Travel Size$20.00
Un-Frizz Cream
- $20.00
- $40.00
SMOOTHS HAIR & ANTI-HUMIDITY
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Pro Size$66.00
Full Size$30.00
Mini Deluxe$14.00
Restorative Treatment Mask
- $14.00
- $66.00
WEEKLY HAIR REHABILITATION
Refresh
Bring hair back to its lightest, cleanest state with our newest family of products that work to purify, detox, and reinvigorate - for hair that looks and feels its freshest.
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Full Size$28.00
Purifying Shampoo
- $28.00
WEEKLY HAIR DETOX
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Full Size$30.00
Purifying Leave-In Conditioner
- $30.00
DETANGLES & NOURISHES
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Full Size$32.00
Travel Size$16.00
Refresh Dry Shampoo
- $16.00
- $32.00
LIGHTWEIGHT, NO BUILDUP
Stylers
Multitasking stylers that help lift, hold, protect, and perfect the look you want
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Full Size$34.00
Lifting Powder
- $34.00
MAXIMUM VOLUME AT THE ROOT
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Full Size$36.00
Travel Size$18.00
Texturizing Spray
- $18.00
- $36.00
TOUCHABLE, NON-STICKY FORMULA
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Full Size$36.00
Volumizing Primer
- $36.00
UNIVERSAL HAIR PRIMER
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Volumizing Mousse
-
$36.00
NEW!
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Full Size$32.00
Travel Size$18.00
6-in-1 Styler
- $18.00
- $32.00
LIGHTWEIGHT STYLING CREAM
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Full Size$36.00
Travel Size$18.00
Shaping Spray
- $18.00
- $36.00
LIGHTWEIGHT HOLD
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Full Size$36.00
Travel Size$18.00
Moisture-Defining Whip
- $18.00
- $36.00
HYDRATES & DEFINES
Anti-Frizz
Is fighting frizz your part-time job? Shop our collection of products that turn unruly, frizz-prone hair into silky soft stands with well-deserved sheen. Great for all types of curly and wavy hair.
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Un-Frizz Cream
-
$40.00
SMOOTHS HAIR & ANTI-HUMIDITY
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Smooth Conditioner
-
$40.00
ELIMINATES FRIZZ
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Smooth Shampoo
-
$38.00
ELIMINATES FRIZZ
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Moisture-Defining Whip
-
$36.00
HYDRATES & DEFINES
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Travel Size
$15.00
Smooth & Restore Mini Duo
-
$29.00 $15.00 (48% off)
FOR COARSE / CURLY / FRIZZY HAIR
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Restorative Treatment Mask
-
$30.00
LIGHTWEIGHT NOURISHMENT
Damage Repair
Need damage control? Shop our collection of damage-fighting heroes that nourish dry, depleted hair back to hydrated health with every use. Ideal for anyone with hair damage from color, chemicals, or heat.
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Recovery Shampoo
-
$38.00
REPAIRS DAMAGED HAIR
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Restorative Treatment Mask
-
$14.00
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Travel Size
$15.00
Recover & Restore Mini Duo
-
$29.00 $15.00 (48% off)
FOR DAMAGED / DRY HAIR
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Recovery Conditioner
-
$40.00
REPAIRS DAMAGED HAIR
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Split End Serum
-
$40.00
MENDS BREAKAGE
Volumizing & Thickening
Need a lift? Our collection of volumizing products thicken hair by 22% per strand, taking fine, flat hair to new heights while nourishing strands from the inside out. Ideal for anyone with fine, flat, or thinning hair.
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Full Shampoo
-
$38.00
LIGHTWEIGHT HYDRATION
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Travel Size
$15.00
Lift & Restore Mini Duo
-
$29.00 $15.00 (48% off)
FOR FINE / FLAT HAIR
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Full Conditioner
-
$40.00
LIGHTWEIGHT HYDRATION
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Texturizing Spray
-
$36.00
TOUCHABLE, NON-STICKY FORMULA
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Volumizing Primer
-
$36.00
UNIVERSAL HAIR PRIMER
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Volumizing Mousse
-
$36.00
NEW!
Travel
All Virtue products come in convenient under-3-ounce travel sizes so you can take your favorite products with you wherever you go. Or, shop travel sizes if you're just looking to try out the Virtue brand without committing to a full size just yet!
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Travel Size
$15.00
Lift & Restore Mini Duo
-
$29.00 $15.00 (48% off)
FOR FINE / FLAT HAIR
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Travel Size
$15.00
Recover & Restore Mini Duo
-
$29.00 $15.00 (48% off)
FOR DAMAGED / DRY HAIR
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Shaping Spray
-
$18.00
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Recovery Conditioner
-
$16.00
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Smooth Shampoo
-
$15.00
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Smooth Conditioner
-
$16.00
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Full Shampoo
-
$15.00
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Full Conditioner
-
$16.00
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6-in-1 Styler
-
$18.00
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Texturizing Spray
-
$18.00
Curated Collections for 2019
The absolute must-haves for your healthiest hair possible, personally selected by our Virtue team and Creative Director, Adir Abergel.
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Restore & Glow Collection
-
$68.00 $86.00
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Full Size
$55.00
Hair Repair Duo
-
$70.00 $55.00 (21% off)
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Full Size
$93.50
Adir Abergel's Repair & Style Collection
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$110.00 $93.50 (15% off)
One revolutionary ingredient.
A lifetime of your best hair humanly possible.
One breakthrough scientific discovery changed hair care forever. And now you can experience the power of Alpha Keratin 60ku® - the core ingredient in every Virtue hair product. Our shampoos, conditioners, treatments & stylers are expertly crafted to transform your hair into its most beautiful, healthy state in as little as 5 uses.
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.