One revolutionary ingredient.
A lifetime of your best hair humanly possible.
One breakthrough scientific discovery changed hair care forever. And now you can experience the power of Alpha Keratin 60ku® - the core ingredient in every Virtue hair product. Our shampoos, conditioners, treatments & stylers are expertly crafted to transform your hair into its most beautiful, healthy state in as little as 5 uses.
Hair Care
Extraordinary shampoos and conditioners that rebuild and restore with each use.
Recovery Shampoo
- $15.00
- $72.00
Recovery Conditioner
- $16.00
- $86.00
Smooth Shampoo
- $15.00
- $72.00
Smooth Conditioner
- $16.00
- $86.00
Full Shampoo
- $15.00
- $72.00
Full Conditioner
- $16.00
- $86.00
Treatments
Un-Frizz Cream
- $20.00
- $40.00
Refresh
Bring hair back to its lightest, cleanest state with our newest family of products that work to purify, detox, and reinvigorate - for hair that looks and feels its freshest.
Stylers
Texturizing Spray
- $18.00
- $36.00
Curated Collections for 2021
The absolute must-haves for your healthiest hair possible, personally selected by our Virtue team and Creative Director, Adir Abergel.
Starter Kits
Virtue® Starter Kits are the easiest way to discover Alpha Keratin 60ku®, our revolutionary and reparative protein proven to transform your hair in as few as five uses. At just $39, you don’t have to commit to a new hair care routine––but we’re pretty sure you’ll want to.
Anti-Frizz
Damage Repair
Volumizing & Thickening