Hair Care
Extraordinary shampoos and conditioners that rebuild and restore with each use.
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Full Size$38.00
Travel Size$15.00
Smooth Shampoo
- $0.00
- $38.00
Fights Frizz & Seals in Moisture
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Full Size$40.00
Travel Size$16.00
Smooth Conditioner
- $16.00
- $40.00
Softens & Soothes Hair Cuticle
Treatments
Reverse the damage with transformative treatments that heal, nourish, and repair
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Full Size$28.00
Pro Size$58.00
Restorative Treatment Mask
- $28.00
- $58.00
Weekly Hair Rehabilitation
Refresh
Bring hair back to its lightest, cleanest state with our newest family of products that work to purify, detox, and reinvigorate - for hair that looks and feels its freshest.
Stylers
Multitasking stylers that help lift, hold, protect, and perfect the look you want
Curated Collections for 2019
The absolute must-haves for your healthiest hair possible, personally selected by our Virtue team and Creative Director, Adir Abergel.
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Full Size
$45.00
Ultimate Hair Reset
- $56.00$45.00 (20% off)
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Adir Abergel's Repair & Style Collection
- $76.00$64.60 (15% off)
Professional Sizes
Keep the product in your shower for longer with our Professional Sizes - they're more than twice the size of our regular bottles and come with an airless pump bottle to ensure you get every last drop.
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Pro Size
$69.00
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Pro Size
$69.00
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Pro Size
$0.00
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Pro Size
$86.00
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Pro Size
$86.00
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Pro Size
$86.00
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.