Hair Care
Extraordinary shampoos and conditioners that rebuild and restore with each use.
Quick Add
Full Size$36.00
Travel Size$15.00
Smooth Shampoo
- $15.00
- $36.00
Fights Frizz & Seals in Moisture
Quick Add
Full Size$38.00
Travel Size$15.00
Smooth Conditioner
- $15.00
- $38.00
Softens & Soothes Hair Cuticle
Treatments
Reverse the damage with transformative treatments that heal, nourish, and repair
Quick Add
Full Size$40.00
Travel Size$20.00
Perfect Ending Split End Serum
- $20.00
- $40.00
Prevents Split End Damage
Quick Add
Full Size$40.00
Travel Size$20.00
Polish Un-Frizz Cream
- $20.00
- $40.00
Anti-Humidity & Smoothing
Quick Add
Full Size$28.00
Professional Size$58.00
Restorative Treatment Mask
- $28.00
- $58.00
Weekly Hair Rehabilitation
Refresh
Bring hair back to its lightest, cleanest state with our newest family of products that work to purify, detox, and reinvigorate - for hair that looks and feels its freshest.
Stylers
Multitasking stylers that help lift, hold, protect, and perfect the look you want
Stocking Stuffers
Here’s a stocking stuffer idea: give them their healthiest hair possible. Our damage-fighting shampoos & conditioners are all available in convenient travel sizes, priced at $20 to make gifting easy.
Holiday Gift Sets
The easiest present you’ll buy this year: a gift set form Virtue. They’re custom-bundled for every hair type and at just $39, you’ll want to grab one for everyone on your list.
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.