Hair Care
Extraordinary shampoos and conditioners that rebuild and restore with each use.
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Pro Size$72.00
Full Size$38.00
Travel Size$15.00
Recovery Shampoo
- $15.00
- $72.00
REPAIRS DAMAGED HAIR
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Pro Size$86.00
Full Size$40.00
Travel Size$16.00
Recovery Conditioner
- $16.00
- $86.00
REPAIRS DAMAGED HAIR
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Pro Size$72.00
Full Size$38.00
Travel Size$15.00
Smooth Shampoo
- $15.00
- $72.00
ELIMINATES FRIZZ
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Pro Size$86.00
Full Size$40.00
Travel Size$16.00
Smooth Conditioner
- $16.00
- $86.00
ELIMINATES FRIZZ
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Pro Size$72.00
Full Size$38.00
Travel Size$15.00
Full Shampoo
- $15.00
- $72.00
THICKENS & VOLUMIZES
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Pro Size$86.00
Full Size$40.00
Travel Size$16.00
Full Conditioner
- $16.00
- $86.00
LIGHTWEIGHT HYDRATION
Treatments
Reverse the damage with transformative treatments that heal, nourish, and repair
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Full Size$40.00
Travel Size$20.00
Split End Serum
- $20.00
- $40.00
MENDS BREAKAGE
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Color Revival Kit
-
$35.00
FOR IN-BETWEEN SALON VISITS
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Full Size$40.00
Travel Size$20.00
Un-Frizz Cream
- $20.00
- $40.00
SMOOTHS HAIR & ANTI-HUMIDITY
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Full Size$42.00
Healing Oil
- $42.00
NEW!
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Pro Size$66.00
Full Size$30.00
Restorative Treatment Mask
- $30.00
- $66.00
WEEKLY HAIR REHABILITATION
Refresh
Bring hair back to its lightest, cleanest state with our newest family of products that work to purify, detox, and reinvigorate - for hair that looks and feels its freshest.
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Full Size$46.00
Exfoliating Scalp Treatment
- $46.00
NEW!
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Full Size
$90.00
Scalp Treatment Kit
-
$100.00 $90.00 (10% off)
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Full Size$54.00
Topical Scalp Supplement
- $54.00
NEW!
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Full Size$28.00
Purifying Shampoo
- $28.00
WEEKLY HAIR DETOX
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Full Size$30.00
Refresh Purifying Leave-In Conditioner
- $30.00
DETANGLES & NOURISHES
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Full Size$32.00
Travel Size$16.00
Refresh Dry Shampoo
- $16.00
- $32.00
LIGHTWEIGHT, NO BUILDUP
Stylers
Multitasking stylers that help lift, hold, protect, and perfect the look you want
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Full Size$36.00
Volumizing Mousse
- $36.00
NEW!
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Full Size$36.00
Volumizing Primer
- $36.00
UNIVERSAL HAIR PRIMER
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Full Size$36.00
Travel Size$18.00
Texturizing Spray
- $18.00
- $36.00
TOUCHABLE, NON-STICKY FORMULA
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Full Size$34.00
Lifting Powder
- $34.00
MAXIMUM VOLUME AT THE ROOT
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Full Size$32.00
Travel Size$18.00
6-in-1 Styler
- $18.00
- $32.00
LIGHTWEIGHT STYLING CREAM
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Full Size$36.00
Travel Size$18.00
Shaping Spray
- $18.00
- $36.00
LIGHTWEIGHT HOLD
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Full Size$36.00
Travel Size$18.00
Moisture-Defining Whip
- $18.00
- $36.00
HYDRATES & DEFINES
Curated Collections for 2020
The absolute must-haves for your healthiest hair possible, personally selected by our Virtue team and Creative Director, Adir Abergel.
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Full Size
$152.00
Jennifer Garner's Favorites
-
$152.00
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Hair & Scalp Reset Duo
-
$28.00
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Full Size
$90.00
Scalp Treatment Kit
-
$100.00 $90.00 (10% off)
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Holiday Healthy Hair Collection
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$79.00
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Color Revival Kit
-
$35.00
FOR IN-BETWEEN SALON VISITS
Starter Kits
Virtue® Starter Kits are the easiest way to discover Alpha Keratin 60ku®, our revolutionary and reparative protein proven to transform your hair in as few as five uses. At just $39, you don’t have to commit to a new hair care routine––but we’re pretty sure you’ll want to.
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Travel Size
$39.00
Damage Repair Starter Kit
-
$49.00 $39.00 (20% off)
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Travel Size
$39.00
Volume Starter Kit
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$49.00 $39.00 (20% off)
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Travel Size
$39.00
Anti-Frizz Starter Kit
-
$51.00 $39.00 (24% off)
Anti-Frizz
Is fighting frizz your part-time job? Shop our collection of products that turn unruly, frizz-prone hair into silky soft stands with well-deserved sheen. Great for all types of curly and wavy hair.
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Un-Frizz Cream
-
$40.00
SMOOTHS HAIR & ANTI-HUMIDITY
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Smooth Conditioner
-
$40.00
ELIMINATES FRIZZ
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Smooth Shampoo
-
$38.00
ELIMINATES FRIZZ
Quick Add
Moisture-Defining Whip
-
$36.00
HYDRATES & DEFINES
Quick Add
Restorative Treatment Mask
-
$30.00
LIGHTWEIGHT NOURISHMENT
Damage Repair
Need damage control? Shop our collection of damage-fighting heroes that nourish dry, depleted hair back to hydrated health with every use. Ideal for anyone with hair damage from color, chemicals, or heat.
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Recovery Shampoo
-
$38.00
REPAIRS DAMAGED HAIR
Quick Add
Restorative Treatment Mask
-
$30.00
LIGHTWEIGHT NOURISHMENT
Quick Add
Recovery Conditioner
-
$40.00
REPAIRS DAMAGED HAIR
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Split End Serum
-
$40.00
MENDS BREAKAGE
Volumizing & Thickening
Need a lift? Our collection of volumizing products thicken hair by 22% per strand, taking fine, flat hair to new heights while nourishing strands from the inside out. Ideal for anyone with fine, flat, or thinning hair.
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Full Shampoo
-
$38.00
LIGHTWEIGHT HYDRATION
Quick Add
Full Size$34.00
Lifting Powder
- $34.00
MAXIMUM VOLUME AT THE ROOT
Quick Add
Full Size$36.00
Volumizing Primer
- $36.00
UNIVERSAL HAIR PRIMER
Quick Add
Full Size$36.00
Volumizing Mousse
- $36.00
NEW!
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Full Conditioner
-
$40.00
LIGHTWEIGHT HYDRATION
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Texturizing Spray
-
$36.00
TOUCHABLE, NON-STICKY FORMULA
Travel
All Virtue products come in convenient under-3-ounce travel sizes so you can take your favorite products with you wherever you go. Or, shop travel sizes if you're just looking to try out the Virtue brand without committing to a full size just yet!
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Refresh Dry Shampoo
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$16.00
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Moisture-Defining Whip
-
$18.00
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Recovery Shampoo
-
$15.00
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Un-Frizz Cream
-
$20.00
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Perfect Ending Split End Serum
-
$20.00
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Shaping Spray
-
$18.00
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Recovery Conditioner
-
$16.00
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Smooth Shampoo
-
$15.00
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Smooth Conditioner
-
$16.00
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Full Shampoo
-
$15.00
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Full Conditioner
-
$16.00
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Texturizing Spray
-
$18.00
One revolutionary ingredient.
A lifetime of your best hair humanly possible.
One breakthrough scientific discovery changed hair care forever. And now you can experience the power of Alpha Keratin 60ku® - the core ingredient in every Virtue hair product. Our shampoos, conditioners, treatments & stylers are expertly crafted to transform your hair into its most beautiful, healthy state in as little as 5 uses.
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.