Hair Care

Extraordinary shampoos and conditioners that rebuild and restore with each use. 

Recovery Shampoo
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Full Size$38.00
Travel Size$15.00

Recovery Shampoo

  • Cleans | Replenishes | Nourishes
  • $15.00
  • $38.00
Rebuilds Damaged Hair
Recovery Conditioner
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Full Size$40.00
Travel Size$15.00

Recovery Conditioner

  • Hydrates | Softens | Renews
  • $15.00
  • $40.00
Repairs Breakage
Smooth Shampoo
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Full Size$36.00
Travel Size$15.00

Smooth Shampoo

  • Cleans | Softens | Shines
  • $15.00
  • $36.00
Fights Frizz & Seals in Moisture
Smooth Conditioner
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Full Size$38.00
Travel Size$15.00

Smooth Conditioner

  • Hydrates | Silkens | De-Frizzes
  • $15.00
  • $38.00
Softens & Soothes Hair Cuticle
Full Shampoo
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Full Size$36.00
Travel Size$15.00

Full Shampoo

  • Cleans | Thickens | Volumizes
  • $15.00
  • $36.00
Adds Lift & Body
Full Conditioner
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Full Size$38.00
Travel Size$15.00

Full Conditioner

  • Conditions | Thickens | Revives
  • $15.00
  • $38.00
Weightless Hydration

Treatments

Reverse the damage with transformative treatments that heal, nourish, and repair
Perfect Ending Split End Serum
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Full Size$40.00
Travel Size$20.00

Perfect Ending Split End Serum

  • Rebuilds | Strengthens | Silkens
  • $20.00
  • $40.00
Prevents Split End Damage
Polish Un-Frizz Cream
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Full Size$40.00
Travel Size$20.00

Polish Un-Frizz Cream

  • Smooths | Calms | Transforms
  • $20.00
  • $40.00
Anti-Humidity & Smoothing
Restorative Treatment Mask
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Full Size$28.00
Professional Size$58.00

Restorative Treatment Mask

  • Rebuilds | Strengthens | Silkens
  • $28.00
  • $58.00
Weekly Hair Rehabilitation

Refresh

Bring hair back to its lightest, cleanest state with our newest family of products that work to purify, detox, and reinvigorate - for hair that looks and feels its freshest.

Purifying Shampoo
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Full Size$28.00

Purifying Shampoo

  • Detoxifies | Resets | Clarifies
  • $28.00
New! Weekly Hair Detox
Purifying Leave-In Conditioner
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Full Size$30.00

Purifying Leave-In Conditioner

  • Detangles | Protects | Nourishes
  • $30.00
New! Detangles & Conditions
Dry Shampoo
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Full Size$32.00
Travel Size$16.00

Dry Shampoo

  • Cleans | Refreshes | Invigorates
  • $16.00
  • $32.00
Cleans Without Buildup

Stylers

Multitasking stylers that help lift, hold, protect, and perfect the look you want
Lifting Powder
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Full Size$34.00

Lifting Powder

  • Volumizes | Texturizes | Sets
  • $34.00
Maximum Volume at Roots
6-in-1 Styler
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Full Size$36.00
Travel Size$18.00

6-in-1 Styler

  • Shines | Texturizes | Protects
  • $18.00
  • $36.00
Lightweight Styling
Finale Shaping Spray
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Full Size$36.00
Travel Size$18.00

Finale Shaping Spray

  • Perfects | Holds | Blocks Humidity
  • $18.00
  • $36.00
Flexible Hold
Moisture-Defining Whip
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Full Size$36.00
Travel Size$18.00

Moisture-Defining Whip

  • Hydrates | Defines | Enhances
  • $18.00
  • $36.00
Touchable Definition

Stocking Stuffers

Here’s a stocking stuffer idea: give them their healthiest hair possible. Our damage-fighting shampoos & conditioners are all available in convenient travel sizes, priced at $20 to make gifting easy.

Recovery Holiday Stocking Stuffer
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SPECIAL PRICE
Smooth Holiday Stocking Stuffer
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SPECIAL PRICE
Full Holiday Stocking Stuffer
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SPECIAL PRICE

Holiday Gift Sets

The easiest present you’ll buy this year: a gift set form Virtue. They’re custom-bundled for every hair type and at just $39, you’ll want to grab one for everyone on your list.

The Volumize Kit
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SPECIAL PRICE
The Repair Kit
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SPECIAL PRICE
The De-Frizz Kit
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SPECIAL PRICE
The Curls Kit
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SPECIAL PRICE
The Refresh Kit
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SPECIAL PRICE
The Virtue Diagnostic
Find the right products for your unique hair type