Hair Care
Extraordinary shampoos and conditioners that rebuild and restore with each use.
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Pro Size$69.00
Full Size$38.00
Travel Size$15.00
Recovery Shampoo
- $15.00
- $69.00
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Pro Size$86.00
Full Size$40.00
Travel Size$16.00
Recovery Conditioner
- $16.00
- $86.00
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Pro Size$69.00
Full Size$38.00
Travel Size$15.00
Smooth Shampoo
- $15.00
- $69.00
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Pro Size$86.00
Full Size$40.00
Travel Size$16.00
Smooth Conditioner
- $16.00
- $86.00
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Pro Size$69.00
Full Size$38.00
Travel Size$15.00
Full Shampoo
- $15.00
- $69.00
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Pro Size$86.00
Full Size$40.00
Travel Size$16.00
Full Conditioner
- $16.00
- $86.00
Treatments
Reverse the damage with transformative treatments that heal, nourish, and repair
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Full Size$40.00
Travel Size$20.00
Split End Serum
- $20.00
- $40.00
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Full Size$40.00
Travel Size$20.00
Un-Frizz Cream
- $20.00
- $40.00
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Pro Size$66.00
Full Size$30.00
Mini Deluxe$14.00
Restorative Treatment Mask
- $14.00
- $66.00
Refresh
Bring hair back to its lightest, cleanest state with our newest family of products that work to purify, detox, and reinvigorate - for hair that looks and feels its freshest.
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Full Size$28.00
Purifying Shampoo
- $28.00
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Full Size$30.00
Purifying Leave-In Conditioner
- $30.00
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Full Size$32.00
Travel Size$16.00
Refresh Dry Shampoo
- $16.00
- $32.00
Stylers
Multitasking stylers that help lift, hold, protect, and perfect the look you want
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Full Size$34.00
Lifting Powder
- $34.00
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Full Size$36.00
Travel Size$18.00
Texturizing Spray
- $18.00
- $36.00
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Volumizing Primer
- $0.00
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Full Size$32.00
Travel Size$18.00
6-in-1 Styler
- $18.00
- $32.00
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Full Size$36.00
Travel Size$18.00
Shaping Spray
- $18.00
- $36.00
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Full Size$36.00
Travel Size$18.00
Moisture-Defining Whip
- $18.00
- $36.00
Summer Hair Essentials
Keep summer damage at bay with ourSummer Essentials Collection, a selection of products that have been thoughtfully curated to keep hair hydrated, healthy, and frizz-free all season long. Shop now andget a free Virtue bagandtravel size Restorative Treatment Maskwhen you purchase any item from the Summer Essentials Collection.
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Full Size$40.00
Travel Size$20.00
Split End Serum
- $20.00
- $40.00
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Full Size$40.00
Travel Size$20.00
Un-Frizz Cream
- $20.00
- $40.00
Quick Add
Pro Size$86.00
Full Size$40.00
Travel Size$16.00
Recovery Conditioner
- $16.00
- $86.00
Quick Add
Pro Size$69.00
Full Size$38.00
Travel Size$15.00
Recovery Shampoo
- $15.00
- $69.00
Quick Add
Full Size$36.00
Travel Size$18.00
Moisture-Defining Whip
- $18.00
- $36.00
Quick Add
Pro Size$66.00
Full Size$30.00
Mini Deluxe$14.00
Restorative Treatment Mask
- $14.00
- $66.00
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Full Size$32.00
Travel Size$16.00
Refresh Dry Shampoo
- $16.00
- $32.00
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Full Size$30.00
Purifying Leave-In Conditioner
- $30.00
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Full Size
$55.00
Hair Repair Duo
- $70.00$55.00 (21% off)
Curated Collections for 2019
The absolute must-haves for your healthiest hair possible, personally selected by our Virtue team and Creative Director, Adir Abergel.
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Restore & Glow Collection
- $68.00$86.00
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Full Size
$55.00
Hair Repair Duo
- $70.00$55.00 (21% off)
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Full Size
$93.50
Adir Abergel's Repair & Style Collection
- $110.00$93.50 (15% off)
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.