Hair Care

Extraordinary shampoos and conditioners that rebuild and restore with each use. 

Recovery Shampoo
Quick Add
Pro Size$69.00
Full Size$38.00
Travel Size$15.00

Recovery Shampoo

    • $15.00
    • $69.00
    Recovery Conditioner
    Quick Add
    Pro Size$86.00
    Full Size$40.00
    Travel Size$16.00

    Recovery Conditioner

      • $16.00
      • $86.00
      Smooth Shampoo
      Quick Add
      Pro Size$69.00
      Full Size$38.00
      Travel Size$15.00

      Smooth Shampoo

        • $15.00
        • $69.00
        Smooth Conditioner
        Quick Add
        Pro Size$86.00
        Full Size$40.00
        Travel Size$16.00

        Smooth Conditioner

          • $16.00
          • $86.00
          Full Shampoo
          Quick Add
          Pro Size$69.00
          Full Size$38.00
          Travel Size$15.00

          Full Shampoo

            • $15.00
            • $69.00
            Full Conditioner
            Quick Add
            Pro Size$86.00
            Full Size$40.00
            Travel Size$16.00

            Full Conditioner

              • $16.00
              • $86.00

              Treatments

              Reverse the damage with transformative treatments that heal, nourish, and repair
              Split End Serum
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              Full Size$40.00
              Travel Size$20.00

              Split End Serum

                • $20.00
                • $40.00
                Un-Frizz Cream
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                Full Size$40.00
                Travel Size$20.00

                Un-Frizz Cream

                  • $20.00
                  • $40.00
                  Restorative Treatment Mask
                  Quick Add
                  Pro Size$66.00
                  Full Size$30.00
                  Mini Deluxe$14.00

                  Restorative Treatment Mask

                    • $14.00
                    • $66.00

                    Refresh

                    Bring hair back to its lightest, cleanest state with our newest family of products that work to purify, detox, and reinvigorate - for hair that looks and feels its freshest.

                    Purifying Shampoo
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                    Full Size$28.00

                    Purifying Shampoo

                      • $28.00
                      Purifying Leave-In Conditioner
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                      Full Size$30.00

                      Purifying Leave-In Conditioner

                        • $30.00
                        Refresh Dry Shampoo
                        Quick Add
                        Full Size$32.00
                        Travel Size$16.00

                        Refresh Dry Shampoo

                          • $16.00
                          • $32.00

                          Stylers

                          Multitasking stylers that help lift, hold, protect, and perfect the look you want
                          Lifting Powder
                          Quick Add
                          Full Size$34.00

                          Lifting Powder

                            • $34.00
                            Texturizing Spray
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                            Full Size$36.00
                            Travel Size$18.00

                            Texturizing Spray

                              • $18.00
                              • $36.00
                              Volumizing Primer
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                              Volumizing Primer

                                • $0.00
                                6-in-1 Styler
                                Quick Add
                                Full Size$32.00
                                Travel Size$18.00

                                6-in-1 Styler

                                  • $18.00
                                  • $32.00
                                  Shaping Spray
                                  Quick Add
                                  Full Size$36.00
                                  Travel Size$18.00

                                  Shaping Spray

                                    • $18.00
                                    • $36.00
                                    Moisture-Defining Whip
                                    Quick Add
                                    Full Size$36.00
                                    Travel Size$18.00

                                    Moisture-Defining Whip

                                      • $18.00
                                      • $36.00

                                      Summer Hair Essentials

                                      Keep summer damage at bay with ourSummer Essentials Collection, a selection of products that have been thoughtfully curated to keep hair hydrated, healthy, and frizz-free all season long. Shop now andget a free Virtue bagandtravel size Restorative Treatment Maskwhen you purchase any item from the Summer Essentials Collection.

                                      Split End Serum
                                      Quick Add
                                      Full Size$40.00
                                      Travel Size$20.00

                                      Split End Serum

                                        • $20.00
                                        • $40.00
                                        Un-Frizz Cream
                                        Quick Add
                                        Full Size$40.00
                                        Travel Size$20.00

                                        Un-Frizz Cream

                                          • $20.00
                                          • $40.00
                                          Recovery Conditioner
                                          Quick Add
                                          Pro Size$86.00
                                          Full Size$40.00
                                          Travel Size$16.00

                                          Recovery Conditioner

                                            • $16.00
                                            • $86.00
                                            Recovery Shampoo
                                            Quick Add
                                            Pro Size$69.00
                                            Full Size$38.00
                                            Travel Size$15.00

                                            Recovery Shampoo

                                              • $15.00
                                              • $69.00
                                              Moisture-Defining Whip
                                              Quick Add
                                              Full Size$36.00
                                              Travel Size$18.00

                                              Moisture-Defining Whip

                                                • $18.00
                                                • $36.00
                                                Restorative Treatment Mask
                                                Quick Add
                                                Pro Size$66.00
                                                Full Size$30.00
                                                Mini Deluxe$14.00

                                                Restorative Treatment Mask

                                                  • $14.00
                                                  • $66.00
                                                  Refresh Dry Shampoo
                                                  Quick Add
                                                  Full Size$32.00
                                                  Travel Size$16.00

                                                  Refresh Dry Shampoo

                                                    • $16.00
                                                    • $32.00
                                                    Purifying Leave-In Conditioner
                                                    Quick Add
                                                    Full Size$30.00

                                                    Purifying Leave-In Conditioner

                                                      • $30.00
                                                      Deep Recovery Full-Size Collection
                                                      Quick Add
                                                      Full Size $55.00

                                                      Hair Repair Duo

                                                        • $70.00$55.00 (21% off)

                                                        Curated Collections for 2019

                                                        The absolute must-haves for your healthiest hair possible, personally selected by our Virtue team and Creative Director, Adir Abergel.

                                                        Restore & Glow Collection
                                                        Quick Add

                                                        Restore & Glow Collection

                                                          • $68.00$86.00
                                                          Deep Recovery Full-Size Collection
                                                          Quick Add
                                                          Full Size $55.00

                                                          Hair Repair Duo

                                                            • $70.00$55.00 (21% off)
                                                            Deep Recovery Full-Size Collection
                                                            Quick Add
                                                            Full Size $93.50

                                                            Adir Abergel's Repair & Style Collection

                                                              • $110.00$93.50 (15% off)
                                                              The Virtue Diagnostic
                                                              Find the right products for your unique hair type