The Virtue Diagnostic
Find the right products for your unique hair type

Hair Care

Extraordinary shampoos and conditioners that rebuild and restore with each use. 

Recovery Shampoo
Quick Add
Pro Size$69.00
Full Size$38.00
Travel Size$15.00

Recovery Shampoo

    • $15.00
    • $69.00
    REPAIRS DAMAGED HAIR
    Recovery Conditioner
    Quick Add
    Pro Size$86.00
    Full Size$40.00
    Travel Size$16.00

    Recovery Conditioner

      • $16.00
      • $86.00
      REPAIRS DAMAGED HAIR
      Smooth Shampoo
      Quick Add
      Pro Size$69.00
      Full Size$38.00
      Travel Size$15.00

      Smooth Shampoo

        • $15.00
        • $69.00
        ELIMINATES FRIZZ
        Smooth Conditioner
        Quick Add
        Pro Size$86.00
        Full Size$40.00
        Travel Size$16.00

        Smooth Conditioner

          • $16.00
          • $86.00
          ELIMINATES FRIZZ
          Full Shampoo
          Quick Add
          Pro Size$69.00
          Full Size$38.00
          Travel Size$15.00

          Full Shampoo

            • $15.00
            • $69.00
            THICKENS & VOLUMIZES
            Full Conditioner
            Quick Add
            Pro Size$86.00
            Full Size$40.00
            Travel Size$16.00

            Full Conditioner

              • $16.00
              • $86.00
              LIGHTWEIGHT HYDRATION

              Treatments

              Reverse the damage with transformative treatments that heal, nourish, and repair
              Split End Serum
              Quick Add
              Full Size$40.00
              Travel Size$20.00

              Split End Serum

                • $20.00
                • $40.00
                MENDS BREAKAGE
                Un-Frizz Cream
                Quick Add
                Full Size$40.00
                Travel Size$20.00

                Un-Frizz Cream

                  • $20.00
                  • $40.00
                  SMOOTHS HAIR & ANTI-HUMIDITY
                  Restorative Treatment Mask
                  Quick Add
                  Pro Size$66.00
                  Full Size$30.00

                  Restorative Treatment Mask

                    • $14.00
                    • $66.00
                    WEEKLY HAIR REHABILITATION

                    Refresh

                    Bring hair back to its lightest, cleanest state with our newest family of products that work to purify, detox, and reinvigorate - for hair that looks and feels its freshest.

                    Purifying Shampoo
                    Quick Add
                    Full Size$28.00

                    Purifying Shampoo

                      • $28.00
                      WEEKLY HAIR DETOX
                      Purifying Leave-In Conditioner
                      Quick Add
                      Full Size$30.00

                      Purifying Leave-In Conditioner

                        • $30.00
                        DETANGLES & NOURISHES
                        Refresh Dry Shampoo
                        Quick Add
                        Full Size$32.00
                        Travel Size$16.00

                        Refresh Dry Shampoo

                          • $16.00
                          • $32.00
                          LIGHTWEIGHT, NO BUILDUP

                          Stylers

                          Multitasking stylers that help lift, hold, protect, and perfect the look you want
                          Lifting Powder
                          Quick Add
                          Full Size$34.00

                          Lifting Powder

                            • $34.00
                            MAXIMUM VOLUME AT THE ROOT
                            Texturizing Spray
                            Quick Add
                            Full Size$36.00
                            Travel Size$18.00

                            Texturizing Spray

                              • $18.00
                              • $36.00
                              TOUCHABLE, NON-STICKY FORMULA
                              Volumizing Primer
                              Quick Add
                              Full Size$36.00

                              Volumizing Primer

                                • $36.00
                                UNIVERSAL HAIR PRIMER
                                6-in-1 Styler
                                Quick Add
                                Full Size$32.00
                                Travel Size$14.40

                                6-in-1 Styler

                                  • $14.40
                                  • $32.00
                                  LIGHTWEIGHT STYLING CREAM
                                  Shaping Spray
                                  Quick Add
                                  Full Size$36.00
                                  Travel Size$18.00

                                  Shaping Spray

                                    • $18.00
                                    • $36.00
                                    LIGHTWEIGHT HOLD
                                    Moisture-Defining Whip
                                    Quick Add
                                    Full Size$36.00
                                    Travel Size$18.00

                                    Moisture-Defining Whip

                                      • $18.00
                                      • $36.00
                                      HYDRATES & DEFINES

                                      Curated Collections for 2019

                                      The absolute must-haves for your healthiest hair possible, personally selected by our Virtue team and Creative Director, Adir Abergel.

                                      Restore & Glow Collection
                                      Quick Add

                                      Restore & Glow Collection

                                        • $68.00$86.00
                                        Deep Recovery Full-Size Collection
                                        Quick Add
                                        Full Size $55.00

                                        Hair Repair Duo

                                          • $70.00$55.00 (21% off)
                                          Deep Recovery Full-Size Collection
                                          Quick Add
                                          Full Size $93.50

                                          Adir Abergel's Repair & Style Collection

                                            • $110.00$93.50 (15% off)