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The most scientifically advanced hair care ever made.
Before Virtue® became synonymous with healing and strengthening damaged hair, it was used to mend the wounded skin of battlefield soldiers. Our main ingredient, Alpha Keratin 60ku®, was discovered by a retired US Army Colonel working in biotech, transforming lives. Now we're transforming hair.
Meet the hair care products clinically proven to deliver results like you’ve never seen (or felt) before.
One revolutionary ingredient. A lifetime of your best hair humanly possible.
One breakthrough scientific discovery changed hair care forever. And now you can experience the power of Alpha Keratin 60ku® - the core ingredient in every Virtue hair product. Our shampoos, conditioners, treatments & stylers are expertly crafted to transform your hair into its most beautiful, healthy state in as little as 5 uses.