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Imagine your best hair humanly possible.

Once upon a time, a biotech company used human keratin to heal the skin of wounded soldiers. Now, we use that keratin to repair damaged hair (for good). It’s called Alpha Keratin 60ku® and you’ll only find it here.

20% Off Any Size Mask20% Off Any Size Mask
Free Clear Virtue Bag With Orders $80+Free Clear Virtue Bag With Orders $80+
Your hair care just got smarter.Your hair care just got smarter.
The first human keratin used to heal your hair forever.The first human keratin used to heal your hair forever.

Hair Healing Favorites

Repairs Damaged Hair

Recovery Shampoo

Repairs Damaged Hair

Recovery Conditioner

Smooths & Adds Shine

Healing Oil

Weekly Hair Rehabilitation

Restorative Treatment Mask

Lightweight Styling Cream

6-in-1 Styler

Detoxifies & Rebalances Scalp

Exfoliating Scalp Treatment

Eliminates Frizz & Blocks Humidity

Un-Frizz Cream

Save the Children Ukraine Crisis Relief FundSave the Children Ukraine Crisis Relief Fund
One protein changed everything.One protein changed everything.
The Virtue Hair ShareThe Virtue Hair Share
Virtue Wins Fast Company Most Innovative AwardVirtue Wins Fast Company Most Innovative Award
How Jennifer Garner Gets Glam with VirtueHow Jennifer Garner Gets Glam with Virtue
AfterpayAfterpay
Find a Local Salon ProfessionalFind a Local Salon Professional
Free 30-Day ReturnsFree 30-Day Returns
Discover your unique hair care combo.Discover your unique hair care combo.

OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.

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© 2022 Virtue Labs LLC. All Rights Reserved.

Customer Support Orders & Returns Product FAQ Where to Buy Contact Us
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English

Virtue Labs LLC. All Rights Reserved.

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