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MEET THE RESTORATIVE TREATMENT MASK

An instant infusion of shine, moisture, and resiliency without weighing hair down.

REAL WOMEN. REAL RESULTS.

Everyone has a unique hair story. Find out what real women say about their experiences #withVIRTUE.

READ ALL STORIES
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Maximum Volume & Thickness

Full Shampoo
Quick Add
Travel Size$15.00
Full Size$36.00

Full Shampoo

  • Cleans | Nourishes | Volumizes
  • $15.00
  • $36.00
Full Conditioner
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Travel Size$15.00
Full Size$38.00

Full Conditioner

  • Conditions | Plumps | Revives Shine
  • $15.00
  • $38.00
Finale Shaping Spray
Quick Add
Travel Size$18.00
Full Size$36.00

Finale Shaping Spray

  • Perfects | Holds | Blocks Humidity
  • $18.00
  • $36.00
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People are talking

Travel-Size Stocking Stuffers

Something for everyone
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See what Krista is saying

“I’m obsessed!” - @kristaperez

Tarah Shares her Virtue Story

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2017 Beauty O-Ward Winner

Oprah Magazine Beauty O-Ward Winner

We love a good cocktail.

Products made to mix and match

See Janelle’s story

Get gorgeous waves like @waityouneedthis.

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How Erin Fred gets that “just left the salon” feeling

Get Fernanda’s style

“Bye, bye, frizzy hair.” - @styleambitions

Discover Smooth Shampoo & Conditioner

Get your hair holiday-ready

Health Magazine calls it “a haircut in a bottle”

Beauty Award Winner for Best Treatment

Liv Shares her Virtue Story

Hear Liv's Virtue Story

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