Search
Advanced Search
Checkout
Your cart exceeds our maximum order allowance. Please contact Customer Care at 844-782-4247 or CustomerCare@VirtueLabs.com to complete this order.
Get a Free Pro Size Restorative Treatment Mask with any purchase $70+Get a Free Pro Size Restorative Treatment Mask with any purchase $70+
15% Off Pro-Sizes with code BACKBAR1515% Off Pro-Sizes with code BACKBAR15

Reverse a lifetime of hair damage in just 3 minutes.

Once upon a time, a biotech company used human keratin to heal the skin of wounded soldiers. Now, we use that keratin to repair damaged hair (for good). It’s called Alpha Keratin 60ku® and you’ll only find it here.

Imagine your best hair humanly possible.

Once upon a time, a biotech company used human keratin to heal the skin of wounded soldiers. Now, we use that keratin to repair damaged hair (for good). It’s called Alpha Keratin 60ku® and you’ll only find it here.

Get a Free Full-Size Healing Oil with any purchase $50+Get a Free Full-Size Healing Oil with any purchase $50+
Jennifer Garner's Effortless Everyday TrioJennifer Garner's Effortless Everyday Trio
Your hair care just got smarter.Your hair care just got smarter.
6-in-1 Style Trio6-in-1 Style Trio

Hair Healing Favorites

Repairs Damaged Hair

Recovery Shampoo

Repairs Damaged Hair

Recovery Conditioner

Smooths & Adds Shine

Healing Oil

Weekly Hair Rehabilitation

Restorative Treatment Mask

Lightweight Styling Cream

6-in-1 Styler

Detoxifies & Rebalances Scalp

Exfoliating Scalp Treatment

Eliminates Frizz & Blocks Humidity

Un-Frizz Cream

Save the Children Ukraine Crisis Relief FundSave the Children Ukraine Crisis Relief Fund
One protein changed everything.One protein changed everything.
The Virtue Hair ShareThe Virtue Hair Share
The first human keratin used to heal your hair for goodThe first human keratin used to heal your hair for good
Virtue Wins Fast Company Most Innovative AwardVirtue Wins Fast Company Most Innovative Award
AfterpayAfterpay
Find a Local Salon ProfessionalFind a Local Salon Professional
Free 30-Day ReturnsFree 30-Day Returns
Discover your unique hair care combo.Discover your unique hair care combo.

OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.

Customer Support Orders & Returns Virtue Product FAQ Where to Buy Contact Us
Invite Friends In the News Flourish Product FAQ Salon Professionals Virtue Flourish
English

© 2022 Virtue Labs LLC. All Rights Reserved.

Customer Support Orders & Returns Product FAQ Where to Buy Contact Us
Invite Friends In the News Salon Professionals Virtue Flourish
English

Virtue Labs LLC. All Rights Reserved.

<div data-content-type="row" data-appearance="full-bleed" data-enable-parallax="0" data-parallax-speed="0.5" data-background-images="{}" data-video-fallback-src="" data-element="main" style="justify-content: flex-start; display: flex; flex-direction: column; background-position: left top; background-size: cover; background-repeat: no-repeat; background-attachment: scroll; border-style: none; border-width: 1px; border-radius: 0px; margin: 0px; padding: 0px;"><div data-content-type="html" data-appearance="default" data-element="main" style="border-style: none; border-width: 1px; border-radius: 0px; display: none; margin: 0px; padding: 0px;">
Support Orders & Returns Contact Us
Subscription Invite Friends
In the News Brand Ambassadors
Privacy Policy Terms of Use

© 2016 Virtue Labs. All Rights Reserved.

Instagram
Facebook
Twitter
Pinterest
YouTube
</div><div data-content-type="text" data-appearance="default" data-element="main" style="border-style: none; border-width: 1px; border-radius: 0px; margin: 0px; padding: 0px;"><p>
Customer Support Orders &amp; Returns Product FAQ Where to Buy Contact Us
Invite Friends In the News Salon Professionals Virtue Flourish
English

© 2021 Virtue Labs LLC. All Rights Reserved.

</p></div></div>