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Buy Any 3 Full-Size Products, Get the 4th FreeBuy Any 3 Full-Size Products, Get the 4th Free

Reverse a lifetime of hair damage in just 3 minutes.

Once upon a time, a biotech company used human keratin to heal the skin of wounded soldiers. Now, we use that keratin to repair damaged hair (for good). It’s called Alpha Keratin 60ku® and you’ll only find it here.

Imagine your best hair humanly possible.

Once upon a time, a biotech company used human keratin to heal the skin of wounded soldiers. Now, we use that keratin to repair damaged hair (for good). It’s called Alpha Keratin 60ku® and you’ll only find it here.

Shop Dynamic Duos for $70Shop Dynamic Duos for $70
Flourish Brow Density BoosterFlourish Brow Density Booster
Virtue Flourish Density BoosterVirtue Flourish Density Booster
Your hair care just got smarter.Your hair care just got smarter.
30% Off Spring Cleaning Sale30% Off Spring Cleaning Sale
Two Products, Twice the ResultsTwo Products, Twice the Results
One protein changed everything.One protein changed everything.

Hair Healing Favorites

Repairs Damaged Hair

Recovery Shampoo

Repairs Damaged Hair

Recovery Conditioner

Smooths & Adds Shine

Healing Oil

Weekly Hair Rehabilitation

Restorative Treatment Mask

Lightweight Styling Cream

6-in-1 Styler

Detoxifies & Rebalances Scalp

Exfoliating Scalp Treatment

Eliminates Frizz & Blocks Humidity

Un-Frizz Cream

The Virtue Hair ShareThe Virtue Hair Share
The first human keratin used to heal your hair for goodThe first human keratin used to heal your hair for good
Virtue Wins Fast Company Most Innovative AwardVirtue Wins Fast Company Most Innovative Award
AfterpayAfterpay
Find a Local Salon ProfessionalFind a Local Salon Professional
Free 30-Day ReturnsFree 30-Day Returns
Discover your unique hair care combo.Discover your unique hair care combo.

OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.

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© 2022 Virtue Labs LLC. All Rights Reserved.

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Virtue Labs LLC. All Rights Reserved.

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