Hair Care is Not One-Size-Fits All

Let us help you find the right products for your unique hair

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Meet the Real Keratin

Alpha Keratin 60ku™

Born on the battlefield. Developed for regenerative medicine. This extraordinary human protein is identical to the Keratin that makes up 90% of your hair.
Treat Your Hair with Humanity
We believe it's time to treat ourselves - and each other - with more honesty, respect, and care. We just happen to be starting with your hair.
Change Your Hair
For Good
Put something familiar back into your hair.
Your hair, forever changed.

Find your formula

Decode Your Hair

We can quickly get you to the right products and the best routine. Ready to get started?
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Full Shampoo

  • Cleans | Nourishes | Volumizes|
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Full Conditioner

  • Conditions | Plumps | Revives Shine|
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Smooth Shampoo

  • Cleans | Softens | Shines|
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Smooth Conditioner

  • Hydrates | Silkens | De-Frizzes|
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One for All 6-in-1 Styler

  • Shines | Texturizes | Protects|
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Uplifted Volumizing Whip

  • Lifts | Expands | Builds Bounce|
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Perfect Ending Split End Serum

  • Rebuilds | Strengthens | Silkens|
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Polish Unfrizz Cream

  • Smooths | Calms | Transforms|
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Finale Shaping Spray

  • Perfects | Holds | Blocks Humidity|
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Recovery Shampoo

  • Cleans | Replenishes | Nourishes|
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Recovery Conditioner

  • Hydrates | Softens | Soothes|
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15% Off Full-Size Collections

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