Love the way this recovery shampoo makes my hair feel and look. My damaged hair definitely feels and looks shinier and healthier, it's a noticeable difference. This is a must try, it works.
Wendy on the Recovery Shampoo
This stuff is amazing. After a full year of at-home bleaching & heat treating, my hair was fried. In one use, i saw and felt a difference. After several uses my hair started looking shiny again. Love virtue labs
Ashley on the Recovery Conditioner
The volumizing whip makes my heart skip a beat. This product is MAGIC. It gives my hair a natural, soft volume that lasts all day (two days, actually). It's not sticky or heavy and doesn't make my hair greasy. Love.
Jessica on the Uplifted Volumizing Whip
I am in love with the smoothing shampoo and conditioner!! My hair is very long, very thick and curly. It is often hard to brush through it without breaking many strands of hair. With the Virtue products my hair is much smoother and stronger and did not break when I brushed it!!
Kandi on the Smooth Shampoo
People are talking
Allure Names Virtue a Top 10 Hair Product of 2017
Shop our Smooth Shampoo & Conditioner
Cleanse and Calm Unruly Strands
Get Alicia's Look
Get Alicia's Look
The Ultimate Anti-Frizz System
Our Award-Winning Silk Smooth Bundle
Find Your Formula
Prep Your Strands For Wedding Season
eNews! Says Virtue is a Game-Changing Must Have
Get Yasmin's Look
Get the Look
Repair Damage for Good
Star Magazine's Must-Have Shampoo
Tarah Shares her Virtue Story
Hear Tarah's Virtue Story
Treat Your Hair with Humanity
We believe it's time to treat ourselves - and each other - with more honesty, respect, and care. We just happen to be starting with your hair.
Find your formula
Decode Your Hair
We can quickly get you to the right products and the best routine. Ready to get started?
