ALPHA KERATIN 60KU™

The first human keratin with the power to transform hair.

Alpha Keratin 60ku™ is a revolutionary protein at the core of every Virtue product that repairs hair in a whole new way - no matter the texture. Let’s find the right combination of products for your hair.

2017 Allure Best of Beauty

Best Shampoo & Conditioner for Color-Treated Hair

Image
Image

“Like a defibrillator for your most fried hair.”

Groundbreaking technology.
Award-winning damage repair.

Refer a Friend
Good hair days are best when shared.

Shop Award Winners

Recovery Shampoo
Quick Add
Travel Size$15.00
Full Size$38.00

Recovery Shampoo

  • Cleans | Replenishes | Nourishes
  • $15.00
  • $38.00
Smooth Shampoo
Quick Add
Travel Size$15.00
Full Size$36.00

Smooth Shampoo

  • Cleans | Softens | Shines
  • $15.00
  • $36.00
Uplifted Volumizing Whip
Quick Add
Travel Size$18.00
Full Size$36.00

Uplifted Volumizing Whip

  • Lifts | Expands | Builds Bounce
  • $18.00
  • $36.00
DECODE YOUR HAIR
Let's get personal. Answer a few easy questions,
and we'll find the right products for your hair.

15% Off Full-Size Collections

+