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Use code Fall20 at checkout

*Apply promo code at checkout to receive discount. Free shipping is U.S. only.  Cannot be combined with other offers. Does not apply to gift cards. Valid at both virtuelabs.com and virtueflourish.com. Expires 10/3/23.

Imagine your best hair humanly possible.

Once upon a time, a biotech company used human keratin to heal the skin of wounded soldiers. Now, we use that keratin to repair damaged hair (for good). It’s called Alpha Keratin 60ku® and you’ll only find it here.

Shop ColorKick Illuminating MaskShop ColorKick Illuminating Mask
Shop Dynamic Duos for $70Shop Dynamic Duos for $70
25% off with Buy With Prime25% off with Buy With Prime
Your hair care just got smarter.Your hair care just got smarter.
Jennifer Garner's Thicker Hair SecretJennifer Garner's Thicker Hair Secret
30% Off Spring Cleaning Sale30% Off Spring Cleaning Sale
Two Products, Twice the ResultsTwo Products, Twice the Results
One protein changed everything.One protein changed everything.
The Virtue Hair ShareThe Virtue Hair Share
The first human keratin used to heal your hair for goodThe first human keratin used to heal your hair for good
Virtue Wins Fast Company Most Innovative AwardVirtue Wins Fast Company Most Innovative Award
Find a Local Salon ProfessionalFind a Local Salon Professional
Free 30-Day ReturnsFree 30-Day Returns
Discover your unique hair care combo.Discover your unique hair care combo.