Alpha Keratin 60ku

The first human keratin with the power to transform hair.

Alpha Keratin 60ku is a revolutionary protein that repairs hair in a whole new way - because your body sees it as its own.
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Fall Beauty O-ward Winner

The shampoo that even Oprah is talking about.

Treat Your Hair with Humanity
We believe it's time to treat ourselves - and each other - with more honesty, respect, and care. We just happen to be starting with your hair.
Change Your Hair
For Good
Put something familiar back into your hair.
Your hair, forever changed.

Find your formula

Decode Your Hair

We can quickly get you to the right products and the best routine. Ready to get started?
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Full Shampoo

  • Cleans | Nourishes | Volumizes|
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Full Conditioner

  • Conditions | Plumps | Revives Shine|
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Smooth Shampoo

  • Cleans | Softens | Shines|
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Smooth Conditioner

  • Hydrates | Silkens | De-Frizzes|
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One for All 6-in-1 Styler

  • Shines | Texturizes | Protects|
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Uplifted Volumizing Whip

  • Lifts | Expands | Builds Bounce|
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Perfect Ending Split End Serum

  • Rebuilds | Strengthens | Silkens|
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Polish Unfrizz Cream

  • Smooths | Calms | Transforms|
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Finale Shaping Spray

  • Perfects | Holds | Blocks Humidity|
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Recovery Shampoo

  • Cleans | Replenishes | Nourishes|
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Recovery Conditioner

  • Hydrates | Softens | Soothes|
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15% Off Full-Size Collections

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