Treat Your Hair with Humanity

We believe it’s time to treat ourselves—and each other—more honestly, naturally and respectfully. We just happen to be starting with your hair.

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Smooth Conditioner

  • Hydrates | Silkens | De-Frizzes|
Details
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Smooth Shampoo

  • Cleans | Softens | Shines|
Details
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Perfect Ending Split End Serum

  • Rebuilds | Strengthens | Silkens|
Details
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Finale Shaping Spray

  • Perfects | Holds | Blocks Humidity|
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One for All 6-in-1 Styler

  • Shines | Texturizes | Protects|
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The breakthrough

Alpha Keratin 60ku™

Born on the battlefield. Developed for regenerative medicine. This extraordinary human protein is identical to the Keratin that makes up 90% of our hair.
Change Your Hair
For Good
Put something familiar back into your hair.
Your hair, forever changed.

Find your formula

Decode Your Hair

We can quickly get you to the right products and the best routine. Ready to get started?
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Smooth Shampoo

  • Cleans | Softens | Shines|
Details
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Smooth Conditioner

  • Hydrates | Silkens | De-Frizzes|
Details
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One for All 6-in-1 Styler

  • Shines | Texturizes | Protects|
Details
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Uplifted Volumizing Whip

  • Lifts | Expands | Builds Bounce|
Details
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Perfect Ending Split End Serum

  • Rebuilds | Strengthens | Silkens|
Details
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Polish Unfrizz Cream

  • Smooths | Calms | Transforms|
Details
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Recovery Shampoo

  • Cleans | Replenishes | Nourishes|
Details
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Recovery Conditioner

  • Hydrates | Softens | Soothes|
Details
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Intro Offer: Travel Sets $45

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