Mobile image

MEET THE RESTORATIVE TREATMENT MASK

An instant infusion of shine, moisture, and resiliency without weighing hair down.

REAL WOMEN. REAL RESULTS.

Everyone has a unique hair story. Find out what real women say about their experiences #withVIRTUE.

Start the Diagnostic

Maximum Volume & Thickness

Full Shampoo
Quick Add
Travel Size$15.00
Full Size$36.00

Full Shampoo

  • Cleans | Nourishes | Volumizes
  • $15.00
  • $36.00
Full Conditioner
Quick Add
Travel Size$15.00
Full Size$38.00

Full Conditioner

  • Conditions | Plumps | Revives Shine
  • $15.00
  • $38.00
Finale Shaping Spray
Quick Add
Travel Size$18.00
Full Size$36.00

Finale Shaping Spray

  • Perfects | Holds | Blocks Humidity
  • $18.00
  • $36.00
DECODE YOUR HAIR
Let's get personal. Answer a few easy questions,
and we'll find the right products for your hair.