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Enhance your natural texture

Get a free full-size
Moisture-Defining Whip
with orders over $100

Gift with purchase visible at checkout. Limit 1 per order. Valid through 6/30.

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“I’m obsessed with Lifting Powder – it gave me so much volume and let me get a few more days out of my blowout!”

—Sarah Conner, Celebrity Colorist & Extension Specialist, Meche Salon LA
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YOUR HAIR IS UNIQUE

Let us help you find the right products for your hair type.

Learn more about Virtue

Customer Favorites

Recovery Shampoo
Quick Add
Travel Size$15.00
Full Size$38.00

Recovery Shampoo

  • Cleans | Replenishes | Nourishes
  • $15.00
  • $38.00
Recovery Conditioner
Quick Add
Travel Size$15.00
Full Size$40.00

Recovery Conditioner

  • Hydrates | Softens | Renews
  • $15.00
  • $40.00
One for All 6-in-1 Styler
Quick Add
Travel Size$18.00
Full Size$36.00

One for All 6-in-1 Styler

  • Shines | Texturizes | Protects
  • $18.00
  • $36.00