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Get a Free Travel Size Density Booster with your Flourish Mask purchaseGet a Free Travel Size Density Booster with your Flourish Mask purchase
Get a Free Manta Healthy Hair Brush with your Flourish purchase of $100+Get a Free Manta Healthy Hair Brush with your Flourish purchase of $100+

Reverse a lifetime of hair damage in just 3 minutes.

Once upon a time, a biotech company used human keratin to heal the skin of wounded soldiers. Now, we use that keratin to repair damaged hair (for good). It’s called Alpha Keratin 60ku® and you’ll only find it here.

Imagine your best hair humanly possible.

Once upon a time, a biotech company used human keratin to heal the skin of wounded soldiers. Now, we use that keratin to repair damaged hair (for good). It’s called Alpha Keratin 60ku® and you’ll only find it here.

Get a Free Travel Size Un-Frizz Cream with your Frizz Block purchaseGet a Free Travel Size Un-Frizz Cream with your Frizz Block purchase
Jennifer Garner's Set-Ready Hair FavoritesJennifer Garner's Set-Ready Hair Favorites
Your hair care just got smarter.Your hair care just got smarter.
6-in-1 Style Trio6-in-1 Style Trio

Hair Healing Favorites

Repairs Damaged Hair

Recovery Shampoo

Repairs Damaged Hair

Recovery Conditioner

Smooths & Adds Shine

Healing Oil

Weekly Hair Rehabilitation

Restorative Treatment Mask

Lightweight Styling Cream

6-in-1 Styler

Detoxifies & Rebalances Scalp

Exfoliating Scalp Treatment

Eliminates Frizz & Blocks Humidity

Un-Frizz Cream

Save the Children Ukraine Crisis Relief FundSave the Children Ukraine Crisis Relief Fund
One protein changed everything.One protein changed everything.
The Virtue Hair ShareThe Virtue Hair Share
The first human keratin used to heal your hair for goodThe first human keratin used to heal your hair for good
Virtue Wins Fast Company Most Innovative AwardVirtue Wins Fast Company Most Innovative Award
AfterpayAfterpay
Find a Local Salon ProfessionalFind a Local Salon Professional
Free 30-Day ReturnsFree 30-Day Returns
Discover your unique hair care combo.Discover your unique hair care combo.

OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.

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Customer Support Orders & Returns Product FAQ Where to Buy Contact Us
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Virtue Labs LLC. All Rights Reserved.

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