ALPHA KERATIN 60KU™

The first human keratin with the power to transform hair.

Alpha Keratin 60ku™ is a revolutionary protein at the core of every Virtue product that repairs hair in a whole new way - no matter the texture. Let’s find the right combination of products for your hair.

2017 Allure Best of Beauty

Best Shampoo & Conditioner for Color-Treated Hair

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“A defibrillator for your most fried hair.”

Damage control like nothing you’ve ever seen.

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