Recovery Shampoo
97%saw less damage*
97%said hair felt immediately softer*
91%felt hair was more manageable*
Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks of usage (10 uses) at an independent third-party lab
97%saw less damage*
97%said hair felt immediately softer*
91%felt hair was more manageable*
Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks of usage (10 uses) at an independent third-party lab
Virtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo behaves like a high-powered treatment product that deposits pure, bio-identical keratin protein directly into the hair. It fills in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Color-safe, paraben-free, gluten-free.
*Consumer perception study by a third-party lab on Recovery Shampoo & Conditioner regimen use.
For all hair types, especially hair that's damaged or in need of extra care.
Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner; rinse thoroughly.
Hydrolyzed Quinoa: This plant-based protein is a remarkable ingredient for hair, enhancing color, moisture retention, and shine.
Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.
Grapefruit Extract: Loaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair’s vibrance and shine.
In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:
Full Ingredient ListA rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.
Frequently Asked Questions
Virtue® Recovery Shampoo is a restorative formula that gently cleanses while repairing and strengthening damaged hair with Alpha Keratin 60ku®, leaving strands healthy, soft, and noticeably smoother.
Use daily or as needed. Virtue® Recovery Shampoo is gentle enough for everyday use while helping repair damage and maintain moisture balance.
Yes — it's sulfate-free, protecting hair's natural strength and moisture, never stripping, always nourishing.
Yes — is safe for color-treated and chemically processed hair. It's formulated to gently cleanse while helping protect color and repair damage caused by heat styling and chemical services.
Yes — Recovery Shampoo strengthens hair from the inside out with Alpha Keratin 60ku® to help reduce breakage caused by heat, chemicals, and color treatments.
Recovery Shampoo Reviews
Recovery Shampoo
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Virtue Labs’ Recovery Shampoo is a powerful solution for repairing damaged hair, offering targeted treatment to revitalize stressed strands. Infused with Alpha Keratin 60ku®, this shampoo addresses hair damage caused by chemical treatments, heat styling, and color treatments, making it a must-have in any hair care routine. It strengthens weakened strands, restores moisture to dry hair, and reinforces fine hair, making it ideal for all hair types.