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  • Repairs | Mends | Strengthens
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Damage Reverse Serum

Repairs damage and prevents breakage
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Currently out of stock

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Proven Results

98% of split ends repaired instantly

Provides cuticle-to-cortex hair repair

Hair is instantly more resistant to breakage

Fights future damage

*In an independent clinical study, with continued use, Damage Reverse™ Serum has shown consistent improvement in strand resilience to guard against future damage.

98% of split ends repaired instantly

Provides cuticle-to-cortex hair repair

Hair is instantly more resistant to breakage

Fights future damage

*In an independent clinical study, with continued use, Damage Reverse™ Serum has shown consistent improvement in strand resilience to guard against future damage.

Details +

Meet the leave-in treatment that instantly repairs and forever protects. Named as one of TIME's Best Inventions of 2024, this new product revolutionizes hair repair by not only instantly repairing damaged hair, but also fighting future damage and breakage. It's packed with the highest percentage of our hair-identical protein, Alpha Keratin 60ku®,. This wonder-working miracle serum instantly repairs the severed bonds that give hair its strength, naturally restores damaged peptides to boost elasticity, and refills each strand with keratin to smooth unwanted frizz, repair split ends, enhance shine, and restore softness. The result? Visibly healthier hair that looks and feels stronger, silkier, and better protected with every use.

*Clinical study results by a third-party lab.

From TIME. © 2024 TIME USA LLC. All rights reserved. Used under license.

Ideal for +

For all hair types, especially hair that's damaged or in need of extra care.

How To Use +

Apply 2-3 pumps from roots to ends on damp or dry hair. Use as the first step in your hair care routine daily or as needed.

Ingredients +

Highest Concentration Of Alpha Keratin 60ku® - Patented 100% bio-identical keratin protein clinically proven to repair and strengthen all hair types

Tremella Mushroom - Helps hydrate and retain moisture

Solar-Protection Complex - Protects against aging, drying, and color-depleting effects of light exposure

In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:

Sulfate Free · Paraben Free · Phthalate Free · Synthetic Color & Dye Free · Gluten Free · Cruelty Free

Scent +

A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

Aqua (Water, Eau), C13-15 Alkane, Coconut Alkanes, Propanediol, Glycerin, Ammonium Acryloyldimethyltaurate/VP Copolymer, Salvia Hispanica Seed Extract, Keratin, Polyglyceryl-3 Methylglucose Distearate, Squalane, Quercus Petraea Fruit Extract, Copper Tripeptide-34, Palmitoyl Dipeptide-52, Citrus Paradisi (Grapefruit) Fruit Extract, Camellia Sinensis Leaf Extract, Panthenol, Arginine, Hydrolyzed Vegetable Protein, Linum Usitatissimum (Linseed) Seed Extract, Quaternium-95, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Extract, Caesalpinia Spinosa Fruit Pod Extract, Lauryl Glucoside, Jojoba Esters, Polyglyceryl-6 Laurate, Shea Butter Ethyl Esters, Hydrogenated Ethylhexyl Olivate, Myristyl Glucoside, Coco-Caprylate/Caprate, Tremella Fuciformis Polysaccharide, Oryza Sativa (Rice) Bran Water, Centella Asiatica Extract, Ethylhexylglycerin, Hydroxypropyltrimonium Hydrolyzed Rice Protein/Siloxysilicate, Helianthus Annuus (Sunflower) Seed Oil, Polyglyceryl-10 Laurate, Phospholipids, Hydrolyzed Linseed Seed, Sodium Dilauramidoglutamide Lysine, Populus Tremuloides Bark Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Oryza Sativa (Rice) Bran Extract, Itaconic Acid, Sodium Phytate, Oryza Sativa (Rice) Seed Protein, Xylitol, Phytic Acid, Citric Acid, Caprylyl Glycol, Helianthus Annuus (Sunflower) Sprout Extract, Calcium Gluconate, Caprylic Acid, Parfum (Fragrance), Galactoarabinan, Gluconolactone, Trehalose, Maltodextrin, Leuconostoc/Radish Root Ferment Filtrate, Phenoxyethanol, Chlorphenesin, Sodium Hydroxide, Sodium Benzoate, Sodium Phosphate, Potassium Sorbate, Benzyl Salicylate, Coumarin, Limonene, Geraniol, Hexyl Cinnamal, Linalool.

Our Patented
Technology

Alpha Keratin 60ku® CLINICAL Alpha Keratins are large, spring-shaped proteins that reinforce the strength of your hair.

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Damage Reverse Serum

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OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.

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Damage Reverse Serum
Enjoy 30% Off with code PRIME