See what the world is saying about Virtue

ALLURE BEST OF BEAUTY 2017

“It’s both a defibrillator for your dead and gone hair as well as a silkening balm.”

- OCTOBER 2017
Allure
Vanity Fair

TODAY.COM

“Honestly, I’ve used many hair products and this is the first time I can say I’ve found one that does it all.”

- MAY 2017

VOGUE MAGAZINE

“The finest frizz-fighters and shine-enhancers I’ve ever tried.”

- SEPTEMBER 2017
Essence Magazine
Vanity Fair

O, THE OPRAH WINFREY MAGAZINE

“Virtue is now officially a winner of an O, the Oprah Magazine Fall 2017 Beauty O-Ward!”

- SEPTEMBER 2017

BYRDIE.COM

“Virtue products build thickness, repair split ends, and, perhaps best of all, increase color vibrancy.”

- JUNE 2017
Essence Magazine
Vanity Fair

THECUT.COM

“The perfect keratin algorithm dwells at a sweet spot that cosmetic companies have spent decades trying to hit. Virtue…has hit that sweet spot for me.”

- AUGUST 2017

INTOTHEGLOSS

“Life has forever been changed and I’m eternally grateful for my new static-free life.”

- AUGUST 2017
Essence Magazine
 Image
 Image
 Image
 Image
 Image
 Image
 Image
 Image
 Image
 Image
 Image
 Image

Latest Press

BYRDIE

The Best Hydrating Shampoos For Frizzy Hair

NEW YORK TIMES

How To Beat Dry Winter Hair

Featured: SPLIT END SERUM & SMOOTH CONDITIONER | FEB 2018

INSTYLE

Virtue Creative Director Adir Abergel is the Mane Man

Featured: RECOVERY SHAMPOO & RECOVERY CONDITIONER | OCT 2017

E! NEWS ONLINE

Emmy Awards 2017 Best Beauty: Jessica Biel, Tracee Ellis Ross & More!

Featured: UPLIFTED VOLUMIZING WHIP, SPLIT END SERUM, & FINALE SHAPING SPRAY | SEPT 2017

HEALTH MAGAZINE

Virtue Is The Winner Of A Health Beauty Award

Featured: PERFECT ENDING SPLIT END SERUM | AUG 2017

WOMEN'S HEALTH

How To Air-Dry Your Hair So It Never Looks Frizzy Again

Featured: ONE FOR ALL 6-IN-1 STYLER | JUL 2017

REFINERY29

The treatment that take you back to virgin hair award winner

Featured: RECOVERY SHAMPOO & RECOVERY CONDITIONER | DEC 2018

ALLURE

Virtue Is One Of Allure's Favorite New Beauty Products of June 2017

Featured: SMOOTH SHAMPOO SMOOTH CONDITIONER | JUL 2017

REFINERY 29

The Best Way To Air-Dry Your Hair, According To Your Texture

Featured: POLISH UNFRIZZ CREAM | JUN 2017

REFINERY 29

Editors Swear By Virtue For Perfectly Air-Dryed Hair

Featured: POLISH UNFRIZZ CREAM | MAY 2017

E! NEWS

Virtue Is Giving Celebs Virgin Hair Again

Featured: ALL PRODUCTS | APR 2017

ELLE

Find the Stylist-Approved Solution for Your Combination Hair

Featured: RECOVERY SHAMPOO | MAR 2017

PEOPLE

How Jessica Biel Got Her Oscars Hair Using Virtue

Featured: VOLUMIZING WHIP and FINALE SHAPING SPRAY | FEB 2017

INSTYLE

The Best Beauty Looks from the 2017 Oscars

Featured: UPLIFTED VOLUMIZING WHIP | FEB 2017

US MAGAZINE

The Top 10 Best Beauty Looks from the 2017 Golden Globes

Featured: ONE FOR ALL 6-IN-1 STYLER | JAN 2017

POPSUGAR

Let Your Jaw Drop at the Most Stunning Beauty Looks From the Oscars

Featured: VOLUMIZING WHIP and SMOOTH SHAMPOO | FEB 2017

COVETEUR

How to get Bryce Dallas Howard's Origami-Inspired Updo

Featured: POLISH UNFRIZZ CREAM | JAN 2017

INSTYLE

Behind-the-Scenes as Reese Witherspoon gets Read Carpet Ready for the Globes

Featured: ONE FOR ALL 6-IN-1 STYLER | JAN 2017

WOMEN'S WEAR DAILY

Virtue Makes Strides At This Year's Golden Globes Red Carpet Event

Featured: ALL PRODUCTS | JAN 2017

INSTYLE

Virtue's Keratin-Rich Formula Rebuilds the Hair Shaft

Featured: RECOVERY CONDITIONER | MAR 2018

REFINERY29

The Treatment That Takes You Back To Virgin Hair

Featured: RECOVERY SHAMPOO & RECOVERY CONDITIONER | DEC 2017

US WEEKLY

How To Get Vanessa Kirby's Modern Waves

Featured: ONE FOR ALL 6-IN-1 & FINALE SHAPING SPRAY | OCT2017

ALLURE

41 Best Hair Products- Best of Beauty Awards 2017

Featured: RECOVERY SHAMPOO & RECOVERY CONDITIONER | SEP 2017

ALLURE

Allure Editor Uses Virtue In Her Daily Beauty Routine

Featured: RECOVERY SHAMPOO & RECOVERY CONDITIONER | AUG 2017

The Cut

The Best New Shampoo Is Made From Human Hair

Featured: ALL SHAMPOOS | AUG 2017

O, THE OPRAH WINFREY MAGAZINE

Virtue Is Now Officially A Winner Of An O, The Oprah Magazine Fall 2017 Beauty O-Ward

Featured: SMOOTH SHAMPOO | JUL 2017

COSMOPOLITAN

7 Shampoos That Actually Give You Healthier Hair

Featured: RECOVERY SHAMPOO | JUL 2017

US MAGAZINE

How Emma Watson Got Her MTV Awards Hair Using Virtue

Featured: UPLIFTED VOLUMIZING WHIP | MAY 2017

MARIE CLAIRE

Major Beauty Breakthrough

Featured: SMOOTH SHAMPOO | MAY 2017

STAR MAGAZINE

Virtue Recovery Shampoo Wins Star Magazine Beauty Award

Featured: RECOVERY SHAMPOO | MAY 2017

MODERN SALON

Virtue Is Its Own Reward

Featured: ALL PRODUCTS | APR 2017

REFINERY 29

The Best New Shampoos For Your Hair Type & Budget

Featured: RECOVERY SHAMPOO | MAR 2017

ALLURE

The Best New Beauty Products

Featured: RECOVERY SHAMPOO & RECOVERY CONDITIONER | FEB 2017

NEW BEAUTY

The 17 Newest Double-Duty Products That Will Make Your Life So Much Easier

Featured: ONE FOR ALL 6-IN-1 STYLER | FEB 2017

HARPER'S BAZAAR

Kristen Stewart's Red Carpet Beauty Secrets

Featured: ONE FOR ALL 6-IN-1 STYLER | FEB 2017

VANITY FAIR

Meet Adir Abergel, the Artist Behind Hollywood’s Hottest Hairstyles

Featured: ALL PRODUCTS | FEB 2017

STYLECASTER

The Coolest Minimalist Beauty Products You’re About to See All Over Instagram

Featured: ONE-FOR-ALL 6-IN-1 STYLER | FEB 2017

WOMEN'S WEAR DAILY

Virtue Makes Strides At This Year's Golden Globes Red Carpet Event

Featured: ALL PRODUCTS | JAN 2017