See what the world is saying about Virtue

Allure

“Each of these products is formulated with the brand's unique alpha keratin, which is extracted from real human hair instead of animal by-products, for a greater strengthening effect.”

Allure
Vanity Fair

Vanity Fair

“I used them on my assistant and, hand to god, in one time of using the shampoo-conditioner on her fried, bleached hair, it felt like 16-year-old-virgin hair.”

ESSENCE MAGAZINE

“We love this scientific breakthrough in a tube.”

Essence Magazine
 Image
 Image
 Image
 Image
 Image
 Image
 Image
 Image
 Image
 Image
 Image
 Image

Latest Press

MARIE CLAIRE

Major Beauty Breakthrough

Featured: SMOOTH SHAMPOO | MAY 2017

STAR MAGAZINE

Virtue Recovery Shampoo Wins Star Magazine Beauty Award

Featured: RECOVERY SHAMPOO | MAY 2017

MODERN SALON

Virtue Is Its Own Reward

Featured: ALL PRODUCTS | APR 2017

E! NEWS

These Game Changing New Products Are Giving Celebs Virgin Hair Again

Featured: ALL PRODUCTS | APR 2017

ELLE

Find the Stylist-Approved Solution for Your Combination Hair

Featured: RECOVERY SHAMPOO | MAR 2017

REFINERY 29

The Best New Shampoos For Your Hair Type & Budget

Featured: RECOVERY SHAMPOO | MAR 2017

NEW YORK TIMES

The 3 Oscars Beauty Trends Worth Talking About

Featured: 6-in-1 STYLER & FINALE SHAPING SPRAY | FEB 2017

ALLURE

The Best New Beauty Products

Featured: RECOVERY SHAMPOO & RECOVERY CONDITIONER | FEB 2017

INSTYLE

The Best Beauty Looks from the 2017 Oscars

Featured: UPLIFTED VOLUMIZING WHIP | FEB 2017

HARPER'S BAZAAR

Kristen Stewart's Red Carpet Beauty Secrets

Featured: ONE FOR ALL 6-IN-1 STYLER | FEB 2017

PEOPLE

Get an Exclusive Look at How Jessica Biel Got Her Awesome Oscars Hair

Featured: VOLUMIZING WHIP and FINALE SHAPING SPRAY | FEB 2017

POPSUGAR

Let Your Jaw Drop at the Most Stunning Beauty Looks From the Oscars

Featured: VOLUMIZING WHIP and SMOOTH SHAMPOO | FEB 2017

NEW BEAUTY

The 17 Newest Double-Duty Products That Will Make Your Life So Much Easier

Featured: ONE FOR ALL 6-IN-1 STYLER | FEB 2017

VANITY FAIR

Meet Adir Abergel, the Artist Behind Hollywood’s Hottest Hairstyles

Featured: ALL PRODUCTS | FEB 2017

WOMEN'S WEAR DAILY

Indie Beauty Brands Make Strides on the Golden Globes Red Carpet

Featured: ALL PRODUCTS | JAN 2017

STYLECASTER

The Coolest Minimalist Beauty Products You’re About to See All Over Instagram

Featured: ONE-FOR-ALL 6-IN-1 STYLER | FEB 2017

COVETEUR

How to get Bryce Dallas Howard's Origami-Inspired Updo

Featured: POLISH UNFRIZZ CREAM | JAN 2017

ESSENCE MAGAZINE

5 Bits of Beauty We're Obsessed with this Month

Featured: UPLIFTED VOLUMIZING WHIP | JAN 2017

BYRDIE

The Most Head-Turning Beauty Looks at the 2017 Golden Globes

Featured: UPLIFTED VOLUMIZING WHIP | JAN 2017

INSTYLE

Behind-the-Scenes as Reese Witherspoon gets Read Carpet Ready for the Globes

Featured: ONE FOR ALL 6-IN-1 STYLER | JAN 2017

WOMEN'S WEAR DAILY

Virtue Labs Replicates Human Keratin for Innovative Hair Care

Featured: ALPHA KERATIN 60KU | JAN 2017

US MAGAZINE

The Top 10 Best Beauty Looks from the 2017 Golden Globes

Featured: ONE FOR ALL 6-IN-1 STYLER | JAN 2017