See what the world is saying about Virtue

ALLURE BEST OF BEAUTY 2017

“It’s both a defibrillator for your dead and gone hair as well as a silkening balm.”

- OCTOBER 2017
Allure
Vanity Fair

TODAY.COM

“Honestly, I’ve used many hair products and this is the first time I can say I’ve found one that does it all.”

- MAY 2017

VOGUE MAGAZINE

“The finest frizz-fighters and shine-enhancers I’ve ever tried.”

- SEPTEMBER 2017
Essence Magazine
Vanity Fair

O, THE OPRAH WINFREY MAGAZINE

“Virtue is now officially a winner of an O, the Oprah Magazine Fall 2017 Beauty O-Ward!”

- SEPTEMBER 2017

BYRDIE.COM

“Virtue products build thickness, repair split ends, and, perhaps best of all, increase color vibrancy.”

- JUNE 2017
Essence Magazine
Vanity Fair

THECUT.COM

“The perfect keratin algorithm dwells at a sweet spot that cosmetic companies have spent decades trying to hit. Virtue…has hit that sweet spot for me.”

- AUGUST 2017

INTOTHEGLOSS

“Life has forever been changed and I’m eternally grateful for my new static-free life.”

- AUGUST 2017
Essence Magazine
 Image
 Image
 Image
 Image
 Image
 Image
 Image
 Image
 Image
 Image
 Image
 Image

Latest Press

HEALTH MAGAZINE

Virtue Is The Winner Of A Health Beauty Award

Featured: PERFECT ENDING SPLIT END SERUM | AUG 2017

WOMEN'S HEALTH

How To Air-Dry Your Hair So It Never Looks Frizzy Again

Featured: ONE FOR ALL 6-IN-1 STYLER | JUL 2017

ALLURE

Virtue Is One Of Allure's Favorite New Beauty Products of June 2017

Featured: SMOOTH SHAMPOO SMOOTH CONDITIONER | JUL 2017

REFINERY 29

The Best Way To Air-Dry Your Hair, According To Your Texture

Featured: POLISH UNFRIZZ CREAM | JUN 2017

REFINERY 29

Editors Swear By Virtue For Perfectly Air-Dryed Hair

Featured: POLISH UNFRIZZ CREAM | MAY 2017

E! NEWS

Virtue Is Giving Celebs Virgin Hair Again

Featured: ALL PRODUCTS | APR 2017

ELLE

Find the Stylist-Approved Solution for Your Combination Hair

Featured: RECOVERY SHAMPOO | MAR 2017

PEOPLE

How Jessica Biel Got Her Oscars Hair Using Virtue

Featured: VOLUMIZING WHIP and FINALE SHAPING SPRAY | FEB 2017

INSTYLE

The Best Beauty Looks from the 2017 Oscars

Featured: UPLIFTED VOLUMIZING WHIP | FEB 2017

US MAGAZINE

The Top 10 Best Beauty Looks from the 2017 Golden Globes

Featured: ONE FOR ALL 6-IN-1 STYLER | JAN 2017

POPSUGAR

Let Your Jaw Drop at the Most Stunning Beauty Looks From the Oscars

Featured: VOLUMIZING WHIP and SMOOTH SHAMPOO | FEB 2017

COVETEUR

How to get Bryce Dallas Howard's Origami-Inspired Updo

Featured: POLISH UNFRIZZ CREAM | JAN 2017

INSTYLE

Behind-the-Scenes as Reese Witherspoon gets Read Carpet Ready for the Globes

Featured: ONE FOR ALL 6-IN-1 STYLER | JAN 2017

WOMEN'S WEAR DAILY

Virtue Makes Strides At This Year's Golden Globes Red Carpet Event

Featured: ALL PRODUCTS | JAN 2017

Emmy Awards 2017 Best Beauty: Jessica Biel, Tracee Ellis Ross & More!

US WEEKLY

How To Get Vanessa Kirby's Modern Waves

ALLURE

Allure Editor Uses Virtue In Her Daily Beauty Routine

Featured: RECOVERY SHAMPOO & RECOVERY CONDITIONER | AUG 2017

The Cut

The Best New Shampoo Is Made From Human Hair

Featured: ALL SHAMPOOS | AUG 2017

O, THE OPRAH WINFREY MAGAZINE

Virtue Is Now Officially A Winner Of An O, The Oprah Magazine Fall 2017 Beauty O-Ward

Featured: SMOOTH SHAMPOO | JUL 2017

COSMOPOLITAN

7 Shampoos That Actually Give You Healthier Hair

Featured: RECOVERY SHAMPOO | JUL 2017

US MAGAZINE

How Emma Watson Got Her MTV Awards Hair Using Virtue

Featured: UPLIFTED VOLUMIZING WHIP | MAY 2017

MARIE CLAIRE

Major Beauty Breakthrough

Featured: SMOOTH SHAMPOO | MAY 2017

STAR MAGAZINE

Virtue Recovery Shampoo Wins Star Magazine Beauty Award

Featured: RECOVERY SHAMPOO | MAY 2017

MODERN SALON

Virtue Is Its Own Reward

Featured: ALL PRODUCTS | APR 2017

REFINERY 29

The Best New Shampoos For Your Hair Type & Budget

Featured: RECOVERY SHAMPOO | MAR 2017

ALLURE

The Best New Beauty Products

Featured: RECOVERY SHAMPOO & RECOVERY CONDITIONER | FEB 2017

NEW BEAUTY

The 17 Newest Double-Duty Products That Will Make Your Life So Much Easier

Featured: ONE FOR ALL 6-IN-1 STYLER | FEB 2017

HARPER'S BAZAAR

Kristen Stewart's Red Carpet Beauty Secrets

Featured: ONE FOR ALL 6-IN-1 STYLER | FEB 2017

VANITY FAIR

Meet Adir Abergel, the Artist Behind Hollywood’s Hottest Hairstyles

Featured: ALL PRODUCTS | FEB 2017

STYLECASTER

The Coolest Minimalist Beauty Products You’re About to See All Over Instagram

Featured: ONE-FOR-ALL 6-IN-1 STYLER | FEB 2017

ALLURE

41 Best Hair Products- Best of Beauty Awards 2017

Virtue Creative Director Adir Abergel is the Mane Man