89%of women felt their hair was softer
86%felt their hair looked healthier
85%said their hair looked polished
85%said their hair looked shinier
Consumer Perception Study of 53 women who used 6-in-1 Styler
for 1 week.
Our PROOFis in our
Alpha Keratin 60ku® is a whole keratin protein derived from human hair, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
MEETS powerful, plant-
In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:
Panthenol (Vitamin B5)This natural B vitamin delivers moisture, softness, and shine.
TocopherolThis natural form of vitamin E, a strong antioxidant, helps to neutralize free radicals created from exposure to UV light or pollution.
Strengthening PolymersNaturally derived hair fixatives designed especially to aid in styling hair.
Full ingredient list
A fresh, verdant citrus blend featuring sweet orange, cypress, and elemi essential oils.
About our Fragrances
Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.
Work a quarter-size amount between hands and apply to clean, damp, or dry hair from mid-shaft to ends.
Daily or as needed to damp or dry hair
A beautiful crème-serum that goes on sheer, with no grease or tack.