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  • Cleans | Softens | Shines
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Smooth Shampoo

Cleanses while smoothing frizz
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Proven Results

97% said hair looked smoother*

97% said hair looked healthier*

*Consumer perception study conducted on 51 panelists who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 weeks (7 uses) at a third-party independent lab.

97% said hair looked smoother*

97% said hair looked healthier*

*Consumer perception study conducted on 51 panelists who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 weeks (7 uses) at a third-party independent lab.

Details +

Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing. Color-safe, paraben-free, gluten-free.

*Consumer perception study results by a third-party lab on Smooth Shampoo, Conditioner & Un-Frizz regimen use.

Ideal for +

For all hair types, especially those with frizz-prone, wavy, or curly hair.

How To Use +

Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Smooth Conditioner, rinse thoroughly.

Ingredients +

Pink Pomelo: A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality.

Phospholipids: Derived from natural soybeans to help fight frizz and protect against humidity.

Gotu Kola: A multitasking Indian herb that promotes strength, smoothness, and luster.

In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:

Sulfate Free · Paraben Free · Phthalate Free · Synthetic Color & Dye Free · Gluten Free · Cruelty Free

How To Use +

A restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Sodium Methyl Isethionate, Parfum (Fragrance), Keratin, Tocopherol, Asiaticoside, Madecassoside, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Trideceth-12, Lactic Acid, C12-16 Alketh-9, Sodium Isethionate, Acrylates Copolymer, C11-15 Alketh-7, Lauric Acid, Zinc Laurate, Sodium Laurate, Sodium Acetate, Ethylhexylglycerin, Cellulose, Isopropanolamine, Phenoxyethanol, Citric Acid, Sodium Hydroxide, Sorbic Acid, Disodium EDTA, Sodium Chloride, Limonene, Linalool.

Our Patented
Technology

Alpha Keratin 60ku® CLINICAL Alpha Keratins are large, spring-shaped proteins that reinforce the strength of your hair.

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Smooth Shampoo Reviews

Smooth Shampoo

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Smoothing Shampoo for Frizzy Hair

Virtue Labs’ Smooth Shampoo is expertly formulated to combat frizz and provide lasting smoothness for frizzy hair. Powered by Alpha Keratin 60ku®, this smoothing shampoo repairs the hair cuticle, sealing in moisture and reducing friction to create softer, shinier strands. Whether your hair is curly, fine, or thick, it hydrates and nourishes each strand while supporting scalp health.

Enriched with shea butter and natural oils, this smoothing shampoo helps prevent dryness, leaving hair feeling nourished and silky. Its gentle, rich lather makes it safe for daily use and ideal for color-treated hair. It reduces frizz and adds a natural shine for a sleek, polished look.

Suitable for all curl types, it enhances both scalp and hair health, delivering smooth, manageable hair with every wash. For optimal results, pair it with Virtue Labs’ Smooth Conditioner to lock in moisture and achieve an even more luxurious, frizz-free finish. Perfect for tackling dry, damaged hair or humidity-induced frizz, this is your best shampoo for softness, texture, and shine that lasts all day.

Complete your hair care routine with Virtue Labs’ full line of hair care products, made to boost hair health, strength, and natural beauty.

Read more

OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.

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Smooth Shampoo
Enjoy 30% Off with code PRIME