Smooth Shampoo

Smooth Shampoo

  • Cleans | Softens | Shines

A shampoo that cleanses and calms unruly hair with each use. Smooth Shampoo refines and de-frizzes strand by strand, sealing in moisture and shine. Color-safe and ideal for medium-to-thick, harder to manage hair.

Alpha Keratin 60ku™ +

Alpha Keratin 60ku™ is a whole, human keratin. Born from regenerative medicine, it is identical to the keratin in your hair, skin, and nails so it heals and repairs unlike anything you've experienced before.

Ingredients +

Full of
Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, it’s a vitality shot for your hair.
Phospholipids - Derived from natural soybeans, they help fight frizz and protect against humidity.
Gotu Kola - A multitasking Indian herb, it promotes strength, smoothness and luster.
Free of
Our brand is free of Parabens, Sulfates, Phthalates, Colors & Dyes

See All Ingredients
Fragrance +

A restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.

How To Use +

Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.

Our Smooth Shampoo took home the prize as one of Oprah Magazine's top frizz-fighters

Complete Your Regimen

Smooth Conditioner
Quick Add
Full Size$38.00
Travel Size$15.00

Smooth Conditioner

  • Hydrates | Silkens | De-Frizzes
  • $15.00
  • $38.00
Softens & Soothes Hair Cuticle
Polish Un-Frizz Cream
Quick Add
Full Size$40.00
Travel Size$20.00

Polish Un-Frizz Cream

  • Smooths | Calms | Transforms
  • $20.00
  • $40.00
Anti-Humidity & Smoothing
Finale Shaping Spray
Quick Add
Full Size$36.00
Travel Size$18.00

Finale Shaping Spray

  • Perfects | Holds | Blocks Humidity
  • $18.00
  • $36.00
Flexible Hold
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