Smooth Shampoo

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Smooth Shampoo

  • Cleans
  • Softens
  • Shines
Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing. Color-safe, paraben-free, gluten-free. Vegan.
$42.00
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4 interest-free payments of $10.5 with

or

Promises Kept.
Results delivered.
Hair Healed.

97%of women said their hair looked smoother

97%said hair looked healthier

80%felt their hair looked smoother and more hydrated

Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner
and Un-Frizz Cream for 1 week

Our PROOFis in our
SCIENCE.

Alpha Keratin 60ku® is a whole keratin protein derived from human hair, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Biotech-born protein
MEETS powerful, plant-
based nutrients

In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:

Sulfate Free · Paraben Free · Phthalate Free
Synthetic Color & Dye Free · Gluten Free
Cruelty Free · Vegan

  • Pink Pomelo
    A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality.
  • Phospholipids
    Derived from natural soybeans to help fight frizz and protect against humidity.
  • Gotu Kola
    A multitasking Indian herb that promotes strength, smoothness, and luster.
Full Ingredient List

Full ingredient list

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Sodium Methyl Isethionate, Parfum (Fragrance), Keratin, Tocopherol, Asiaticoside, Madecassoside, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Trideceth-12, Lactic Acid, C12-16 Alketh-9, Sodium Isethionate, Acrylates Copolymer, C11-15 Alketh-7, Lauric Acid, Zinc Laurate, Sodium Laurate, Sodium Acetate, Ethylhexylglycerin, Cellulose, Isopropanolamine, Phenoxyethanol, Citric Acid, Sodium Hydroxide, Sorbic Acid, Disodium EDTA, Sodium Chloride, Limonene, Linalool.

A restorative blend of herbs, fruit, and citrus incorporating soothing lavender and fresh mint essential oils.

 

About our Fragrances

Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.

Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Smooth Conditioner, rinse thoroughly.

Usage

Daily or as needed

Texture

A luxurious lathering shampoo with a soft and smooth finish.

Smooth Shampoo Reviews