Smooth Shampoo

Smooth Shampoo

  • Cleans | Softens | Shines

A shampoo that cleanses and calms unruly hair with each use. Smooth Shampoo refines and de-frizzes strand by strand, sealing in moisture and shine. Color-safe and ideal for medium-to-thick, harder to manage hair.

Alpha Keratin 60ku® +

Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Ingredients +

Full of
Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, it’s a vitality shot for your hair.
Phospholipids - Derived from natural soybeans, they help fight frizz and protect against humidity.
Gotu Kola - A multitasking Indian herb, it promotes strength, smoothness and luster.
Free of
Our brand is free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

See All Ingredients
Fragrance +

A restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.

How To Use +

Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.

Our Smooth Shampoo took home the prize as one of Oprah Magazine's top frizz-fighters

Complete Your Regimen

Smooth Conditioner
Quick Add
Pro Size$86.00
Full Size$40.00
Travel Size$16.00

Smooth Conditioner

  • $16.00
  • $86.00
Un-Frizz Cream
Quick Add
Full Size$40.00
Travel Size$20.00

Un-Frizz Cream

  • $20.00
  • $40.00
Shaping Spray
Quick Add
Full Size$36.00
Travel Size$18.00

Shaping Spray

  • $18.00
  • $36.00
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