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Discovered by medical research. Developed by biochemists. Designed to repair every hair type and texture.

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The Only All-Natural Hair Repair Clinically Proven to Transform

Alpha Keratin 60ku® was originally discovered by military scientists working to repair traumatic wounds. Today this bioidentical keratin is the building block of every Virtue® product, our very own liquid gold, and it has one mission: to repair damaged hair by refilling lost keratin. Alpha Keratin 60ku® is identical to our own hair’s keratin, so our cells recognize it and use it to rebuild stronger, healthier, more resilient strands.

But our science doesn’t stop there. This remarkable protein is produced in our own labs and by our own scientists, which means you'll only find it in Virtue products. We dedicate thousands of hours per year researching the impact and efficacy of our keratin. We outsource independent, third-party clinical studies. This research—as well as this standard—directly informs all of our new innovations. From the battlefield to your beauty routine, Virtue® goes where no science has gone before to give you the hair you’ve always dreamed of.