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Virtue In The Press

“I can’t stop touching my hair!”

“If you’re forever looking for hair repair in a bottle, call off the search.”

“The finest frizz fighters & shine enhancers I’ve ever tried.”

“The best shampoo I’ve ever tried.”

“My strands’ shine & resilience are so much more improved thanks to this!”

“Does it all.”

“Less breakage & more bounce is just a shampoo away.”

New & Noteworthy

InStyle x Flourish Thickening Styling TreatmentInStyle x Flourish Thickening Styling Treatment
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The Best Inventions of 2024

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My Secret to Sky-High Volume Is This Hair Treatment From a Nicole Kidman-Used Brand

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Nicole Kidman’s “Big Sexy Hair” Is Thanks to This Just-Launched Thickening Treatment

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InStyle x Recovery Shampoo & ConditionerInStyle x Recovery Shampoo & Conditioner
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Kim Kardashian and I Use This Strengthening Shampoo From a Brand Jennifer Garner Swears By

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Marie Claire x Damage Reverse SerumMarie Claire x Damage Reverse Serum
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Virtue Labs' New Launch Promises 
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mindbodygreen x Damage Reverse Serummindbodygreen x Damage Reverse Serum
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A Beauty Editor Tests A Repairing Hair Serum

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Vogue x Damage Reverse SerumVogue x Damage Reverse Serum
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Kristen Stewart, Charlize Theron, and Vanessa Kirby Have Secretly Been Using Hair Saver—Now You Can, Too

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Women's Wear Daily x Damage Reverse SerumWomen's Wear Daily x Damage Reverse Serum
Women's Wear DailyWomen's Wear Daily

Virtue Launches Damage Reverse Serum Meant to Repair Hair

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Editor's Picks

Allure x Flourish Thickening Styling TreatmentAllure x Flourish Thickening Styling Treatment

15 Best Hair Masks in 2025, Tested & Reviewed by Editors

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Allure x Split End SerumAllure x Split End Serum

18 Best Split-End Treatments to Restore Life to Damaged Hair

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NewBeautyNewBeauty

Hair Thickeners: Navigating What Really Works

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W Magazine x Flourish Thickening Styling TreatmentW Magazine x Flourish Thickening Styling Treatment
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12 Essential Hair Styling Products for Summer

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Today x Density BoosterToday x Density Booster
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A hair volumizing spray, trendy flats and more editor-approved Amazon bestsellers — starting at $10

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Vogue x Smooth ShampooVogue x Smooth Shampoo
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Violet Grey x Healing OilViolet Grey x Healing Oil
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Shop My Bag: Virtue Creative Director & Celebrity Hair Stylist Adir Abergel

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Bustle x Damage Reverse SerumBustle x Damage Reverse Serum
BustleBustle

13 Beauty Launches Bustle’s Editors Are Loving This Month

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NewBeauty x Damage Reverse SerumNewBeauty x Damage Reverse Serum
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Launch List: The Best New Beauty Products Launching in February

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13 Beauty Launches Bustle’s Editors Are Loving This Month

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Virtue Labs' New Launch Promises 
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A Beauty Editor Tests A 
Repairing Hair Serum

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Kristen Stewart, Charlize Theron, and Vanessa Kirby Have Secretly Been Using Hair Saver—Now You Can, Too

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Virtue Launches Damage Reverse Serum Meant to Repair Hair

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Launch List: The Best New Beauty Products Launching in February

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Award-Winning Products

Harper's Bazaar Awarrd

Damage Reverse™ Serum

InStyle Award

Healing Oil

Stylist UK Award

Smooth Conditioner

Elle UK Award

Curl Leave-In Butter

Women's Health Award

Flourish® Density Booster

Red Carpet

Looks by Adir Abergel, Creative Director

The Best Beauty Looks From the 2024 Oscars

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Anne Hathaway Just Gave Us Two Iconic Hairstyles in One Weekend

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Florence Pugh's Governor's Awards Hair Was Part Princess, Part Punk

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Florence Pugh Wore the Most Glam Mohawk for the 2024 Golden Globes

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Golden Globes Glam! Shop the Best Celebrity Beauty Products Under $50

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Florence Pugh's Vintage-Inspired Hairstyles Are the Stuff of Dreams

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