Weightless lift. Fullness that lasts. Confidence amplified.
Virtue® creates volumizing hair products that do more than just boost at the roots—they transform fine, flat hair into a thicker, more resilient version of itself. Whether you're dealing with thin hair, fine hair, or just seeking more volume, our solutions are powered by patented Alpha Keratin 60ku® to build body, improve texture, and strengthen strands from the inside out.
Style with Confidence: Lift, Bounce, and Hold
Our thickening shampoo, volumizing conditioner, and lightweight volumizing mousse are designed for hair types needing a little extra oomph. Perfect for blow dry prep, post-wash styling, or refreshing second-day hair, these products deliver long-lasting hold and lift, without stiffness, stickiness, or residue. They’re sulfate-free, color-safe, and formulated to protect and nourish—and when paired with our recovery hair products, they help restore strength and resilience from the inside out. Try our hair thickening treatment for an extra boost that strengthens hair while enhancing fullness.
Style with Confidence: Lift, Bounce, and Hold
Each formula is crafted to support scalp health, encourage bounce, and bring out your hair’s natural vibrancy. Whether you’re styling curls, adding lift to straight strands, or creating lasting body for a big event, these products deliver the results you want. Give your hair the volume it deserves—thickening care that’s as intelligent as it is effective. For an ideal base, start your routine with our volumizing primer, designed to maximize volume and prepare hair for flawless styling. Experience the transformation to fuller, thicker hair—because your confidence deserves nothing less than volume that lasts.
