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ColorKick®
ColorKick® De-Brassing Shampoo
$44.00
ColorKick® Illuminating Mask
$70.00
Color Treated Hair Products
Vibrant color and healthy strands with no compromise.
Virtue Labs’ color-treated hair products are made to protect and prolong your hair color while supporting overall hair health. Whether you’re blonde, brunette, bleached, or bold, these color-enhancing hair products help maintain tone, strength, and shine with every wash. They are ideal to pair with recovery hair products for any color-related damage.
Best Shampoos and Conditioners for Colored Hair
These shampoos, which color-treated hair can rely on, are both sulfate-free and acidic, helping cleanse gently while preserving pigment. With every wash, hair feels softer and stronger—not stripped—thanks to formulas that also work in harmony with scalp care products to maintain scalp balance for long-term vibrancy. These are the best options for those who want salon-quality care that fits into a daily routine.
Treatment and Styling Products That Strengthen
From scalp to ends, these formulas work to reduce damage and protect against fade. Whether you're using a deep treatment or light styling and hair smoothing products, they help shield colored hair from heat and environmental stress while restoring moisture and manageability.
Formulated with thoughtful ingredients, these color-treated hair products are safe for curly strands, fine textures, and everything in between. They offer a brass-free hair color experience while delivering real results—so your hair looks as good as your color feels.