ColorKick® Illuminating Mask

ColorKick® Illuminating Mask

  • Replenishes
  • Tones
  • Preserves

Virtue ColorKick Illuminating Mask is a nourishing, hue-enhancing mask that adds radiance and maintains color vibrancy without drying out hair. This mask is designed to protect and maintain  hair color between services by providing intense hydration, reflective luminosity, and color vibrancy, as well as solar and heat protection to keep shades from dulling and drying out. 


4 interest-free payments of $17.5 with


Promises Kept.
Results delivered.
Hair Healed.

94%of women immediately felt their hair was healthier and shinier

92%felt their hair color looked more luminous and didn’t fade as quickly after 2 weeks

98%felt their hair color looked brighter after 4 weeks

100%said this mask keeps hair color more true between colorings

Consumer Perception Study of 56 women who used ColorKick Mask
2x/week for 4 weeks

Our PROOFis in our

Alpha Keratin 60ku® is a whole keratin protein derived from human hair, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Biotech-born protein
MEETS powerful, plant-
based nutrients

In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:

Sulfate Free · Paraben Free · Phthalate Free
Synthetic Color & Dye Free · Gluten Free
Cruelty Free · Vegan

  • Shea Butter, Moringa Seed Oil, Jojoba, and Sunflower Seed Wax
    Nourishes and restores hydration to all color-treated hair tones while adding vibrant shine and maximizing tonality.
  • Mullein Flowers Specialty Natural Active
    Based on plant photoluminescence, this natural active absorbs UV/solar radiation and transforms it to visible, radiant light.
  • Specialty Rice Protein, Sunflower Sprout Extract, and Tara Tree Fruit Extract
    Provides UV/solar protection from the color-fading, color-distorting, damaging, and drying effects of the sun’s rays.
Full Ingredient List

A warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.


About our Fragrances

Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.

After cleansing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2 - 3 minutes. Rinse well.


1-2x per week in place of regular conditioner


A silky, creamy mask in a naturally tinted soft violet shade that glides onto hair.

ColorKick® Illuminating Mask Reviews