Frizz Block™ Smoothing Spray
59%less frizz after immediate use
72hours of frizz reduction and protection from humidity
*Source: Proprietary Virtue Clinical Study
by Princeton TRI Labs, Nov. 2021
Our PROOFis in our
Alpha Keratin 60ku® is a whole keratin protein derived from human hair, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
MEETS powerful, plant-
In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:
Specialty LipopeptideEliminates and controls frizz with humidity-blocking technology for all hair types.
Rice Protein, Tara Tree Fruit Extract, and Sunflower SproutHelps protects against color fading and distorting and the drying, damaging effects of UV/solar exposure.
Chia Seed and Green Tea Leaf ExtractProvides anti-pollution protection against the drying and damaging effects of environmental pollutants and free radicals.
A restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.
About our Fragrances
Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.
Towel dry hair. Divide into sections. Shake product well and spray liberally and evenly throughout each section. Blow-dry hair. Heat is required to activate product benefits.
Apply to damp hair after washing
A lightweight, milky microemulsion mist.