6-in-1 Styling Paste
92%of users immediately felt their style was easier to control and that hair looked healthier and more nourished
91%of users felt hair looked more tamed without being weighed down after only 3 uses
96%of users felt their hair looked polished within one week
100%of users felt their hair was not brittle or crunchy within one week or use
Consumer Perception Study of 57 participants who used the product daily for 1 week.
Our PROOFis in our
Alpha Keratin 60ku® is a whole keratin protein derived from human hair, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
MEETS powerful, plant-
In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:
100% Natural Bio-Based Styling PolymerThe first all-natural styling polymer. Provides humidity resistant style retention for non-dulling, natural-looking and natural-feeling hold.
Shea ButterProvides deeply penetrating hydration, adds weightless shine, and protects against the drying effects of heat styling.
Chia Seed-Derived Heat Protection ComplexRetains water in the hair fiber and forms a protective layer to protect against damage from heat styling tools without affecting ability to style.
A revitalizing citrus blend of flowers, greens, stimulating spearmint leaf, and bright lemon essential oils.
About our Fragrances
Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.
Rub a small amount between palms until translucent. Apply to dry hair to define your desired style.
Daily or as needed to dry hair
A creamy break upon initial touch, which emulsifies in the fingertips to become a mix between paste and pomade.