94% said curls were bouncier after 1 week
92% said curls were more defined after 1 week
92% said hair was softer, shinier, and curls stayed bouncier after 2 weeks
8 out of 10 instantly saw well-defined and bouncy curls
*Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks of usage at an independent, third-party lab.
94% said curls were bouncier after 1 week
92% said curls were more defined after 1 week
92% said hair was softer, shinier, and curls stayed bouncier after 2 weeks
8 out of 10 instantly saw well-defined and bouncy curls
*Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks of usage at an independent, third-party lab.
Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls.
*Consumer perception study results by a third-party lab on Curl Shampoo & Conditioner regimen use.
Hair types with a broad range of soft waves to highly textured curl patterns.
Apply a generous amount of conditioner between palms and massage into hair, starting from the ends and working your way up toward the root. Distribute conditioner through hair using a wide-tooth comb. Leave on for 2-3 minutes. Rinse thoroughly.
Jojoba Oil: Provides moisture and hydration to enhance shine and detangling
Ceratonia Siliqua Gum: Locks in moisture and helps define curls
Bean-Based Polymers: Facilitate curl formation and definition
In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
Curl Conditioner
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Virtue Labs’ Curl Conditioner is a deeply hydrating, sulfate-free conditioner designed to enhance natural curls while providing intense moisture. Enriched with shea butter and coconut oil, this moisturizing formula locks in hydration reduces frizz, and is ideal for dry, damaged, or frizzy hair. It smooths, detangles, and defines curls, leaving them soft, bouncy, and easy to manage.