A 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. Our three-step system includes the Shampoo for Thinning Hair, Conditioner for Thinning Hair and our drug-free Density Booster.
This regimen is ideal for mild to moderate hair thinning due to: hereditary factors, hormonal fluctuations, recent pregnancy, nutritional deficiencies and/or stress. Designed for those seeking a more natural solution. Safe for chemically treated or colored hair.
Ready for the data? Find out more about the results of Flourish® clinical studies here.
Promises Kept.
Results delivered.
Hair Healed.
100%of women said their existing hair grew faster
97%saw new growth
97%said the regimen was more effective than other solutions they've tried in the past
94%said hair looks fuller
94%said they have more volume
91%saw less fall-out
Results after 6 months of Hair Rejuvenation Treatment regimen use
in a double-blind, independent, third-party clinical study
Our PROOFis in our
SCIENCE.
Alpha Keratin 60ku® CLINICAL Alpha Keratins are large, spring-shaped proteins that reinforce the strength of your hair. Gamma Keratins are small globular keratins that provide flexibility. Together, they form a complex molecule with the ability to repair and nourish the scalp, providing fragile hair with the strength, elasticity, and flexibility that it needs to survive.
Biotech-born protein
MEETS powerful, plant-
based nutrients
In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:
Full ingredient list
A gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.
About our Fragrances
Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.
Shampoo: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp. Rinse thoroughly.
Conditioner: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly.
Density Booster: Once daily, on damp or dry hair, lift hair into sections and spray directly onto scalp. Gently massage in and do not rinse.
Usage
Daily regimen
Hair Rejuvenation Treatment (Drug Free)
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