Un-Frizz Cream
Promises Kept.
Results delivered.
Hair Healed.
93%of women said their hair was smoother and healthier
91%said hair felt more moisturized
85%said curls stayed intact and frizz free
Consumer Perception Study of 52 women who used Un-Frizz Cream
for 1 week
Our PROOFis in our
SCIENCE.
Alpha Keratin 60ku® is a whole keratin protein derived from human hair, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Biotech-born protein
MEETS powerful, plant-
based nutrients
In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:
Pink PomeloA nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality.
PhospholipidsDerived from natural soybeans to help fight frizz and protect against humidity.
Gotu KolaA multitasking Indian herb that promotes strength, smoothness, and luster.
Full ingredient list
A restorative blend of herbs, fruit, and citrus incorporating soothing lavender and fresh mint essential oils.
About our Fragrances
Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.
Apply a quarter-size amount to damp hair from roots to ends. Blow dry for a smooth finish or air dry to enhance natural texture.
Usage
Daily or as needed
Texture
Rich and nourishing, yet clean and lightweight. It melts instantly into the hair, leaving it softer and smoother, with no oiliness or film.
