Full Shampoo

Full Shampoo

  • Cleans | Thickens | Volumizes

A shampoo that creates volume with each use. Full Shampoo dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Color-safe and ideal for fine, flat, and hair that won’t hold style.

Alpha Keratin 60ku® +

Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Ingredients +

Full of
Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, it’s a vitality shot for your hair.
Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine.


Biotin - A hard working form of Vitamin B, known for boosting strength and shine.
Free of
Our brand is free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

See All Ingredients
Fragrance +

A revitalizing citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil.

How To Use +

Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.

$38.00
82%
+
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Complete Your Regimen

Shaping Spray
Quick Add
Full Size$36.00
Travel Size$18.00

Shaping Spray

  • $18.00
  • $36.00
Moisture-Defining Whip
Quick Add
Travel Size$18.00

Moisture-Defining Whip

  • $18.00
  • $36.00
Full Conditioner
Quick Add
Pro Size$86.00
Full Size$40.00
Travel Size$16.00

Full Conditioner

  • $16.00
  • $86.00
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