84%of women said their hair felt thicker
87%of women said their hair had more body
86%of women said their hair looked fuller.
Consumer Perception Study of 55 women who used Full Shampoo and
Conditioner for 1 weeks (7 uses).
Our PROOFis in our
Alpha Keratin 60ku® is a whole keratin protein derived from human hair, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
MEETS powerful, plant-
In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:
PhospholipidsMolecules derived from natural soybeans that help fight frizz and protect against humidity.
Pink PomeloRich in Vitamin A, C, B1 and zinc, it’s a vitality shot for your hair.
Artichoke LeafA nurturing botanical loaded with lipids and protein to help seal and strengthen hair’s cuticle.
Full ingredient list
A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.
About our Fragrances
Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.
Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.
Daily or as needed
A light, lacy lather that rinses clean without stripping or dehydrating hair.