Full Shampoo

Full Shampoo

  • Cleans | Nourishes | Volumizes
A shampoo that creates volume with each use. Full Shampoo dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Color-safe and ideal for fine, flat, and hair that won’t hold.
Alpha Keratin 60kuTM + Pink Pomelo, Hydrolyzed Quinoa
Alpha Keratin 60ku™ +
Alpha Keratin 60ku™ is a whole, human keratin. Born from regenerative medicine, it is identical to the keratin in your hair, skin, and nails so it heals and repairs unlike anything you've experienced before.
Ingredients +
Full of
Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, it’s a vitality shot for your hair.
Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine.

Biotin - A hard working form of Vitamin B, known for boosting strength and shine.
Free of
Our brand is free of Parabens, Sulfates, Phthalates, Colors & Dyes See All Ingredients
Fragrance +
A revitalizing citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil.
How To Use +
Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.
$36.00
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Complete Your Regimen

Finale Shaping Spray
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Travel Size$18.00
Full Size$36.00

Finale Shaping Spray

  • Perfects | Holds | Blocks Humidity
  • $18.00
  • $36.00
Uplifted Volumizing Whip
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Travel Size$18.00
Full Size$36.00

Uplifted Volumizing Whip

  • Lifts | Expands | Builds Bounce
  • $18.00
  • $36.00
Full Conditioner
Quick Add
Travel Size$15.00
Full Size$38.00

Full Conditioner

  • Conditions | Plumps | Revives Shine
  • $15.00
  • $38.00
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