Promises Kept.
Results Delivered.
Hair Healed.
84%said hair felt thicker
87%said hair had more body
86%said hair looked fuller
Consumer Perception Study of 55 women who used Full Shampoo and
Conditioner for 1 weeks (7 uses).
Biotech-born protein
MEETS powerful, plant-
based nutrients
In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:
Full ingredient list
A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.
About Our Fragrances
Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.
Work a quarter-size amount of shampoo into a rich lather between palms. Apply to wet hair, massage into the scalp. Work lather through the ends and rinse.
Usage
Daily or as needed
Texture
A light, lacy lather that rinses clean without stripping or dehydrating hair
Full Shampoo
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