Restorative Treatment Mask
97%of women felt their hair was softer after just one use
95%felt their hair was more moisturized after just one use
95%felt their hair was smoother and silkier after 4 uses
96%said their hair felt healthier after only 7 uses
94%felt their hair was nourished, shinier, more lustrous and that color was more vibrant after just 1 month
Consumer Perception Study of 50 women who used Restorative Treatment Mask
for one month
Our PROOFis in our
Alpha Keratin 60ku® is a whole keratin protein derived from human hair, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
MEETS powerful, plant-
In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:
Cystoseira Compressa Extract (Brown Algae)This marine active is known to provide intensive repair and helps provide heat protection.
Amaranthus Caudatus Seed ExtractThis plant-based protein can be remarkable for hair, enhancing color, moisture retention, and shine. Rich in flavonoids and polyphenols, this protein is known to provide antioxidant properties.
Baobab Seed OilFrom the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.
Cynara Scolymus (Artichoke) Leaf ExtractThis natural extract is known to preserve cuticle cohesion and helps protect hair from environmental aggressors.
Full ingredient list
A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.
About our Fragrances
Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.
After washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2–3 minutes. Rinse well. Use weekly or as needed.
1x per week in place of conditioner
A rich and creamy, yet weightless, luxurious mask. Glides on hair, silky to the touch.