I’m Nicole Selph, a native of Sarasota, Florida, and independent stylist, lifelong learner, and lover of the arts with a passion for all things hair. My career in the hair industry started back in 2006, and I have never been more in love with my clients or my craft. To stay inspired and on the forefront of new trends, I participate in advanced education monthly, as well as take on further advanced trainings requiring travel to other locations at least once a year. I specialize in dimensional color and customized haircuts with a holistic approach. Believing we should maximize our time on this planet while minimizing our footprint, I commit to using only professional products and practices that are natural, sustainable, better for the environment and, most importantly, safer for you. That's why I'm so passionate about VIRTUE. Not only will you find the highest quality of pure, non-toxic ingredients within the line, but you will experience incredible results that consistently deliver from products that perform like no other. I'm confident that you will love this line as much as I do!

My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style. -Maya Angelou