Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from heat damage. This lightweight formula blends seamlessly into hair without a trace, works...
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Pro Size$90.00
full size
Add To CartAdd To Cart$44.00
Subscribe & SaveCurrently subscribed$37.40
Travel Size$18.00
Smooth Conditioner
Virtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein; this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles...
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Pro Size$78.00
full size
Add To CartAdd To Cart$42.00
Subscribe & SaveCurrently subscribed$35.70
Travel Size$17.00
Smooth Shampoo
Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves...
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pro size
Add To CartAdd To Cart$70.00
Subscribe & SaveCurrently subscribed$59.50
Full Size$34.00
Mini Deluxe$16.00
Restorative Treatment Mask
Virtue® Labs Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. This lightweight formula works on all hair types, adding shine, moisture, and smoothing hair in under 3 minutes. Infused with our proprietary...
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full size
Add To CartAdd To Cart$36.00
Subscribe & SaveCurrently subscribed$30.60
Travel Size$12.60
Refresh Dry Shampoo
Virtue® Labs Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. This invisible, super-light formula truly cleanses the hair while it enhances scalp health. Created...
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full size
Add To CartAdd To Cart$40.00
Subscribe & SaveCurrently subscribed$34.00
Texturizing Spray
Virtue Labs Texturizing Spray is a lightweight texturizing mist and styling spray that instantly adds definition, texture to your hair. Formulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight styling mist delivers...