Virtue® shampoos and conditioners grouped in pairs—Full, Recovery, Smooth, and Curl—but that doesn’t mean you can’t mix and match. In fact, we encourage it! We recommend this dynamic duo for anyone with fine or flat hair in need of a body, but who also want to heal existing damage, hydrate, and strengthen hair against future aggressors.

Adds volume while it cleanses, dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body.

Reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability.

Flourish® users flock to our drug-free Density Booster for its clinically proven results and love our nourishing Mask for its featherweight hydration. Together they thicken, strengthen, and enhance elasticity so hair hits its maximum potential while you’re growing more.

This thickening, strengthening, volume-boosting treatment gives thinning hair the hydration it needs without weighing it down.

A potent, botanical-based nutrient infusion for the scalp that fuels fatigued follicles and nurtures new, fragile hairs so they thicken and thrive.

Once a week or as needed, replace your usual conditioner with the Flourish mask. Daily and on wet or dry hair, apply the Density Booster to areas of the scalp you’d like to treat. Massage gently with fingertips and let dry (about 3–5 minutes). 

Get the look and feel of instantly repaired hair with two of our most transformative products. This duo tackles dryness, damage, and stressed-out heads of hair by repairing strands, reinforcing hair’s strength, and intensely hydrating without weighing down hair.

Gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple.

The quickest, most intense way to hydrate, soften, strengthen, and repair hair without weighing it down.

Once a week or whenever your hair needs extra TLC, replace your conditioner with the Restorative Treatment Mask.

Try the glass hair trend—shiny, silky strands that are so sleek they’re practically reflective—with two of our high-performing strand smoothers. Together they seal the cuticle, protect from heat and UV damage, and give hair a glossy finish.

A lightweight treatment that instantly delivers the shine, softness, and moisturization expected from a hair oil with the damage repair, strengthening, and environmental protection that only our protein can provide.

A weightless, humidity-halting spray with ingredients that help protect hair from heat up to 450 degrees, shield from UV damage, and stop frizz in its tracks for up to 72 hours of silky-smooth strands. 

Apply Healing Oil to damp hair, working throughout from just below the root to the ends. Then spray Frizz Block™ in sections throughout and comb through. (Frizz Block™ should always be the final product in your damp-hair style.) Blow dry and style as usual. Finish mids to ends with a final dose of Healing Oil if needed.

Whether done weekly or monthly, nearly all hair types benefit from a detoxifying reset. Enter products that gently dissolve buildup and impurities and hydrate, repair, and rejuvenate. This restorative duo gives hair the clean slate it needs to thrive.

Gently removes excess oil, product residue, and environmental irritants like pollution and smoke, and other impurities that strip hair of its life and luster.

The quickest, most intense way to hydrate, soften, strengthen, and repair hair without weighing it down.

Weekly or as needed, use Purifying Shampoo in place of your regular shampoo. Follow with the Restorative Treatment Mask.

All stylers style, but ours are the only ones that transform. All 6-in-1 products are formulated to address (at least) six common hair concerns. When used together, these standouts not only perfect styles, they make hair healthier in the process.

A universal styling cream that primes hair to add softness, shine, and light hydration while strengthening, polishing, and protecting from heat.

A moderate-hold aerosol that strengthens, has breathability, anti-pollution protection, humidity control, and ingredients that contain UV protection.

Apply 6-in-1 Styler to wet or dry hair (it’s perfect for blow or air drying). On dry hair, finish your style with the 6-in-1 Style Guard Hairspray.

Gently removes excess oil, product residue, and environmental irritants like pollution and smoke, whisking away the impurities that strip hair of its life and luster. Use weekly or as needed.

Detoxify follicles of build-up and impurities while providing residue-free hair conditioning and scalp balancing for healthy, vibrant, youthful-looking hair. Use weekly or as needed.

A thickening, strengthening, volume-boosting treatment specially crafted to nourish delicate new strands, help prevent further breakage, and support your growth journey. The perfect once-a-week refresher.

A gentle, sulfate-free shampoo made from all-natural colorants to tone, neutralize, and brighten all shades of natural and color-treated hair. 

Gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple.

Reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability.