ColorKick® De-Brassing Shampoo

ColorKick® De-Brassing Shampoo

  • Brightens
  • Neutralizes
  • Revitalizes

ColorKick® De-Brassing Shampoo is the only toning shampoo that uses all-natural botanicals and 100% natural colorants to brighten, tone, and gently neutralize brassiness on ALL shades of natural and color-treated hair, including silver and gray. This sulfate-free shampoo is made with our proprietary Alpha Keratin 60ku® protein to heal and strengthen hair. Because it’s free of harsh, stripping ingredients and purple color deposits, the ColorKick De-Brassing Shampoo is a gentle and nourishing option for toning all hair shades.


4 interest-free payments of $11 with


Promises Kept.
Results delivered.
Hair Healed.

95%of women immediately felt their hair color looked more vibrant

93%felt their hair color looked brighter and more revived after 1 week

95%felt their hair looked shinier and less brassy after 2 weeks

Consumer Perception Study of 57 women who used De-Brassing Shampoo
for 2 weeks

Our PROOFis in our

Alpha Keratin 60ku® is a whole keratin protein derived from human hair, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Biotech-born protein
MEETS powerful, plant-
based nutrients

In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:

Sulfate Free · Paraben Free · Phthalate Free
Synthetic Color & Dye Free · Gluten Free
Cruelty Free · Vegan

  • Turmeric Root Extract
    Works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of UV/solar exposure, environmental pollutants, and free radicals.
  • Viola Odorata Flower/Leaf Extract, Lavender Flower Extract, Rosemary Leaf Extract
    Neutralize brassiness and reduce yellowing in a broad range of both natural and color-treated hair tones, including silver/gray hair.
  • Special Blend of Chamomile Extract, Lemon Fruit Extract, Red Cabbage Extract, Purple Ginseng Extract, and 100% natural Salicylic Acid from Wintergreen Leaf Extract
    Provide subtle, cumulative brightening of yellow tones and rinse away brassiness.
Full Ingredient List

A warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.


About our Fragrances

Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.


Apply to wet hair. Massage into a rich lather for at least 60 seconds.


1-2x per week in place of regular shampoo


A naturally tinted violet shampoo with a rich and luxurious yet non-stripping, non-drying lather.

ColorKick® De-Brassing Shampoo Reviews