Virtue products are solid tool in my kit for maintaining & improving the health of my guests hair. Their commitment to supporting small businesses is top notch. I love that they are based in North Carolina as well. Wether at the back bar, styling chair or your very own bathroom, these products deserve every bit of praise they receive . Please reach out with any questions on which products best support your needs.
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Full Size$44.00
Travel Size$18.00
Recovery Conditioner
Virtue Labs Recovery Conditioner is a rich, luxurious conditioner that repairs damaged hair. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability. Formulated with our first-of-its-kind Alpha...
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Pro Size$78.00
Full Size$42.00
Travel Size$17.00
Recovery Shampoo
Virtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Formulated with our first-of-its-kind Alpha...
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Leave-In Conditioner
Virtue® Labs Purifying Leave-in Conditioner is a lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces flyaways, and shields against damage. Formulated with our revolutionary Alpha Keratin 60ku®...
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Full Size$45.00
Travel Size$26.00
Healing Oil
Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful, reparative Alpha Keratin 60ku® protein in one bottle. Created with all hair types in mind, it’s the ultimate multi-tasker, delivering the shine,...
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One Size$36.00
MANTA® Healthy Hair Brush for Flourish®
Uniquely designed for fragile hair, the revolutionary MANTA brush bends and molds to the shape of your hand and scalp, creating less tension on each strand. Its flexible bristles gently massage the scalp and glide seamlessly through the hair,...
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Full Size$44.00
ColorKick® De-Brassing Shampoo
ColorKick® De-Brassing Shampoo is the only toning shampoo that uses all-natural botanicals and 100% natural colorants to brighten, tone, and gently neutralize brassiness on ALL shades of natural and color-treated hair, including silver and gray....
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.