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94%of women immediately felt hair looked revived, softer, silkier, and was easily detangled
98%felt their hair looked healthier after only 3 uses
96%felt their hair was nourished, more manageable and easier to style after only 5 uses
96%felt the product did not weigh their hair down after one week of usage
Consumer Perception Study of 51 women who used Leave-in Conditioner
Our PROOFis in our
Alpha Keratin 60ku® is a whole keratin protein derived from human hair, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
MEETS powerful, plant-
In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:
Amino Acids BlendHelp nourish the hair.
Benzophenone-4A light stabilizer that helps to minimize the impact of UV light on hair.
White Horehound ExtractHas a detoxifying effect on hair and helps to neutralize the negative effects of pollutants.
Full ingredient list
A juicy, refreshing citrus fragrance with hints of flowers and detoxifying tea, plus sweet orange and lemon essential oils for deep cleansing and added shine.
About our Fragrances
Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.
Spray throughout clean, damp hair, concentrating on the mid-shaft and ends. Do not rinse. Comb through hair to distribute evenly, style as usual.
On damp hair as desired
A fine, lightweight milky mist spray. Detangles and hydrates with weightless moisturizers.