Licensed hairdresser who now creates beauty content for a living!
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Recommended Products
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Pro Size$88.00
Full Size$42.00
Travel Size$17.00
Full Conditioner
Virtue Labs Full Conditioner thickens hair without weighing it down. It deeply moisturizes the hair, creating lasting volume, body, and luster. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Conditioner was specifically...
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Pro Size$74.00
Full Size$40.00
Travel Size$16.00
Full Shampoo
Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo is...
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Full Size$36.00
Travel Size$20.00
6-in-1 Styler
Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from heat damage. This lightweight formula blends seamlessly into hair without a trace, works...
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Full Size$34.00
Travel Size$17.00
Refresh Dry Shampoo
Virtue® Labs Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. This invisible, super-light formula truly cleanses the hair while it enhances scalp health. Created...
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Full Size$38.00
Travel Size$19.00
Texturizing Spray
Virtue Labs Texturizing Spray is a lightweight texturizing mist and styling spray that instantly adds definition, texture to your hair. Formulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight styling mist delivers...
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Full Size$44.00
Travel Size$26.00
Healing Oil
Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful, reparative Alpha Keratin 60ku® protein in one bottle. Created with all hair types in mind, it’s the ultimate multi-tasker, delivering the shine,...
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.