Luxury haircare powered by the beautiful and diverse women of Chicago.
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Recommended Products
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Full Size$29.40
Split End Serum
Virtue® Split End Serum is a lightweight cream that seals, smooths, and repairs broken ends. It nourishes and protects hair from future damage. Full of our patented Alpha Keratin 60ku® protein. Ideal for all hair types, especially heat damage...
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Pro Size$90.00
full size
Travel Size$12.60
Recovery Conditioner
Virtue Labs Recovery Conditioner is a rich, luxurious conditioner that repairs damaged hair. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability. Formulated with our first-of-its-kind Alpha...
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Pro Size$78.00
full size
Travel Size$17.00
Recovery Shampoo
Virtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Formulated with our first-of-its-kind Alpha...
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pro size
Full Size$34.00
Mini Deluxe$16.00
Restorative Treatment Mask
Virtue® Labs Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. This lightweight formula works on all hair types, adding shine, moisture, and smoothing hair in under 3 minutes. Infused with our proprietary...
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full size
Volumizing Mousse
Virtue® Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our signature Alpha Keratin 60ku® with Baobab Seed, this lightweight mousse goes above and beyond...
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One Size$36.00
MANTA® Healthy Hair Brush for Flourish®
Uniquely designed for fragile hair, the revolutionary MANTA brush bends and molds to the shape of your hand and scalp, creating less tension on each strand. Its flexible bristles gently massage the scalp and glide seamlessly through the hair,...
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.