CurlCurl
Curls that are bouncy, defined, smoothe, shiny—and best of all, free of frizz and full of life.Curls that are bouncy, defined, smoothe, shiny—and best of all, free of frizz and full of life.
Curl Care Trio
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Full Size $95.00

Curl Care Trio

  • $114.00 $95.00 (17% off)
Curl Shampoo
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Full Size$38.00
Travel Size$15.00

Curl Shampoo

  • $15.00
  • $38.00
NEW! FOR ALL CURL TYPES
Curl Conditioner
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Full Size$40.00
Travel Size$16.00

Curl Conditioner

  • $16.00
  • $40.00
NEW! FOR ALL CURL TYPES
Curl-Defining Whip
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Full Size$36.00

Curl-Defining Whip

  • $36.00
NEW! FOR ALL CURL TYPES

Treatments

Reverse the damage with transformative treatments that heal, nourish, and repair
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Refresh

Bring hair back to its lightest, cleanest state with our newest family of products that work to purify, detox, and reinvigorate - for hair that looks and feels its freshest.

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The Virtue Diagnostic
Find Your Formula: Decode Your Hair