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I have 20-inch extensions—which, given my naturally thin, shoulder-length hair, creates ample weight. With that heaviness comes the struggle to maintain volume; I often find my mane looking flat by the end of the day, weighed down by the heaps of extra hair attached to my head. 

I’ve tried myriad mousses, sprays, and serums that claim to deliver bombshell volume. Most recently, I got my hands on the latest launch from Virtue—a haircare brand used by the likes of Jennifer Garner, Nicole Kidman, and Kim Kardashian—it’s Flourish Thickening Styling Treatment. 

Simply put, I’m beyond impressed. In fact, it’s among the most effective volume-enhancing solutions I’ve tried in the past year—which, as anyone who has seen my overflowing collection of styling products knows, is saying a lot. 

The Virtue Flourish Thickening Styling Treatment is a lightweight, strand-densifying leave-in cream. Within seconds of application, it thickens, adds fullness, and plumps strands for an overall more voluminous look and feel. While its volume-boosting effects are virtually instant, the cream offers longer-term benefits, too, including stronger, more resilient tresses.

Specifically, the formula restores lost protein to damaged, weak hair, via Virtue’s proprietary Alpha Keratin 60ku—a vegan alternative to keratin, i.e. the structural proteins found in our hair that give it strength, elasticity, and resilience. By adding the keratin-like ingredient back to damaged hair, it becomes stronger—and, ultimately, less prone to breakage and fallout. Virtue’s cream also offers heat protection up to 450 degrees Fahrenheit, doubling down on its hair health-promoting benefits.

I’d be remiss not to mention the cream’s hydrating power. My extensions, which are prone to becoming dry and dull after a few weeks of wear, look as luscious as when they were first applied when I use Virtue’s cream. Plus, unlike many shine-inducing products I’ve tried, the cream is featherlight, and delivers glossy smoothness sans a greasy look or a weighty feel. 

Virtue’s volumizing cream is a breeze to use, as it requires no rinsing or waiting. It works equally well on dry and damp hair—air-dried or blow-dried—making it one of the more versatile, fuss-free styling products I’ve tried. However you choose to use the cream, expect instant glossiness, bounce, and, of course, thicker-looking hair. Oh—and the scent—which I can only describe as an expensive salon—has already elicited compliments from friends.

For plumped-up strands in mere moments, plus stronger, healthier hair over time, shop my go-to thickening cream from a celebrity-used brand, the Virtue Flourish Thickening Styling Treatment.