Flourish®️ Thickening Styling Treatment immediately plumps each individual strand for instant thickness and all-day volume for fuller, plumper looking hair without leaving hair feeling sticky or crunchy. This daily all-in-one leave-in solution thickens, volumizes, hydrates, and repairs all types of fine or thinning hair. Its powdery, soufflé-like cream is packed with densifying ingredients that deliver long-lasting volume, body, and bounce, plus heat protection up to 450°F. While it’s perfect for air-drying, Thickening Styling Treatment also helps hair stand up to styling tools, maintaining its integrity, shape, and overall health.
*Consumer perception study results conducted by a third-party lab.
Instant thickness meets
all-day volume
Clinically proven to immediately increase and maintain all day volume*
88% of women said hair had all-day body
With continued use, hair looks fuller and plumper and feels thicker and stronger**
*Clinical instrumentation study of control vs. Thickening Styling Treatment
**Consumer perception study of 50 women who used the product for 2 weeks

Our PROOFis in our
SCIENCE.
Alpha Keratin 60ku® CLINICAL Alpha Keratins are large, spring-shaped proteins that reinforce the strength of your hair. Gamma Keratins are small globular keratins that provide flexibility. Together, they form a complex molecule with the ability to repair and nourish the scalp, providing fragile hair with the strength, elasticity, and flexibility that it needs to survive.

Biotech-born protein
MEETS powerful, plant-
based nutrients
In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:
plump each strand and provide natural hold and added volume.
works with a specialty Hyaluronic Acid Blend, which provides weightless plumping and hydration.
helps preserve elasticity and structure of hair.
Biomimetic Tetrapeptide with Red Clover Extract targets the follicle to help promote healthier hair growth.
Full ingredient list
A gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.
About our Fragrances
Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.

Dispense a nickel-size amount into hands, rub together, and apply from roots to ends on damp or dry hair. Style as desired.
Usage
Daily or as needed
Texture
A powdery, weightless, soufflé-like cream.

Flourish Thickening Styling Treatment
Submitting a review does not opt you into any email communication. Your email will not be displayed.