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Curl
Curl Shampoo
$17.00
$78.00
Curl Conditioner
$18.00
$90.00
Curl-Defining Whip
$40.00
Products for Defined Curls
Virtue Labs’ products for defined curls are powered by Alpha Keratin 60ku® and enriched with curl-loving ingredients like shea butter, coconut oil, and protein-rich hydration. Whether your curls are fine, wavy, or coily, this hair products for curly hair collection is designed to bring out their best—without frizz, crunch, or weight.
Sulfate-Free Curly Hair Products That Work
Each formula is sulfate-free, tested for performance, and crafted to help curls feel soft, look defined, and stay healthy over time. From shampoo to styling spray to curl cream, these products help wash, prep, and protect curls with moisture-forward care that’s gentle on texture and tough on dryness. You can use them alongside scalp care products to maintain balance and hydration at the root.
Curl Defining Creams, Gels, and Oils
Whether you need a curl defining cream to boost shape or a lightweight oil to lock in shine, our curly hair products give every curl pattern what it craves. Hydration, hold, and natural bounce without stiffness or stickiness make these essentials for daily styling and care. They would be a great combination with hair smoothing products for added polish or hair products for thickening and a fuller finish.
Style Curls with Confidence
Brush, mist, scrunch, or smooth—however you style your hair, these products for curly hair help reduce frizz and support healthy, defined curls. Expect a clean scent, soft feel, and salon-worthy results with every use.
