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Biotech First. Healthier Hair At Last.

Discovered by medical research. Developed by biochemists. Designed to repair every hair type and texture.

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Discovered by medical research. Developed by biochemists. Designed to repair every hair type and texture.

Hair CareHair Care
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TreatmentsTreatments
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Your hair care just got smarter.Your hair care just got smarter.
Jennifer Garner's Thicker Hair SecretJennifer Garner's Thicker Hair Secret

Hair Healing Favorites

Repairs Damaged Hair

Recovery Shampoo

Repairs Damaged Hair

Recovery Conditioner

Smooths & Adds Shine

Healing Oil

Weekly Hair Rehabilitation

Restorative Treatment Mask

Lightweight Styling Cream

6-in-1 Styler

Detoxifies & Rebalances Scalp

Exfoliating Scalp Treatment

Eliminates Frizz & Blocks Humidity

Un-Frizz Cream

The first human keratin used to heal your hair for goodThe first human keratin used to heal your hair for good
Virtue Wins Fast Company Most Innovative AwardVirtue Wins Fast Company Most Innovative Award
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OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.

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