Curl Shampoo
Curl Shampoo
- Hydrates
- Nourishes
- Repairs
Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles.
*Consumer perception study results by a third-party lab on Curl Shampoo & Conditioner regimen use.
Promises Kept.
Results Delivered.
Hair Healed.
94% said curls were bouncier after 1 week
92% said curls were more defined after 1 week
92% said hair was softer, shinier, and curls stayed bouncier after 2 weeks
*Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks.
Biotech-born protein
MEETS powerful, plant-
based nutrients
In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:
Jojoba OilProvides moisture and hydration to enhance shine and detangling
Ceratonia Siliqua GumLocks in moisture and helps define curls
Bean-Based PolymersFacilitate curl formation and definition
Full ingredient list
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes.
About Our Fragrances
Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.
Wet hair thoroughly, work a quarter-size amount of shampoo into a rich lather between palms. Apply to wet hair, massage into the scalp. Work lather through the ends and rinse.
Usage
Daily or as needed
Texture
A luxurious, creamy lathering shampoo that maintains hair’s natural hydration
Curl Shampoo
- Hydrates
- Nourishes
- Repairs
Curl Shampoo Reviews
Curl Shampoo
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Virtue Labs’ Curl Shampoo is the ultimate sulfate-free curly hair shampoo, designed to gently cleanse without stripping moisture, making it perfect for maintaining your natural curl pattern. Perfect for preserving your natural curl pattern, this moisturizing shampoo is enriched with jojoba oil, shea butter, and natural oils to lock in hydration and reduce frizz, leaving curls soft, bouncy, and well-defined. Suitable for all curl types—from waves to tighter curls—it delivers lasting moisture and shines with every wash.