Curl Shampoo
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Curl Shampoo
- Hydrates
- Nourishes
- Repairs
Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles.
*Consumer perception study results by a third-party lab on Curl Shampoo & Conditioner regimen use.
Promises Kept.
Results Delivered.
Hair Healed.
94% said curls were bouncier after 1 week
92% said curls were more defined after 1 week
92% said hair was softer, shinier, and curls stayed bouncier after 2 weeks
*Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks.
Biotech-born protein
MEETS powerful, plant-
based nutrients
In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:
Jojoba OilProvides moisture and hydration to enhance shine and detangling
Ceratonia Siliqua GumLocks in moisture and helps define curls
Bean-Based PolymersFacilitate curl formation and definition
Full ingredient list
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes.
About Our Fragrances
Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.
Wet hair thoroughly, work a quarter-size amount of shampoo into a rich lather between palms. Apply to wet hair, massage into the scalp. Work lather through the ends and rinse.
Usage
Daily or as needed
Texture
A luxurious, creamy lathering shampoo that maintains hair’s natural hydration
Curl Shampoo
- Hydrates
- Nourishes
- Repairs