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Not sure which thickening hair products live up to their claims? Let this be your guide to the latest buzzworthy launches backed by science.

If you want to take your thickening efforts to the next level, see an expert. “A variety of therapies are available for improving overall hair health and volume,” says Miami hair restoration specialist Jeffrey Epstein, MD. From over-the-counter supplements to laser light therapy, a specialist can help identify the best option for your needs.

What Makes it Different

This two-in-one magic act performs as both a styler and treatment. The “unique powdery, soufflé-like cream is packed with densifying, continuous-action ingredients that deliver all-day, long-lasting volume, body and bounce,” says Debby Vellozzi, head of product development for Virtue Labs. “Not only does it provide thicker-looking hair immediately, but it also holds that volume all day.”

The Science

“In product development, a formula is sometimes inspired by a texture. Other times, technology serves as the inspiration. But in this case, we were inspired by both,” says Vellozzi. The innovative texture features special starches that plump each strand. Virtue also mixed in some growth-promoting ingredients “to treat thinning hair while also providing that instant gratification of thicker-feeling hair.”