Volumizing Primer
96% felt hair had instant volume; lightweight, buildable hold; and was easier to style after one use
100% felt their hair was less limp after 3 uses
98% said hair had flexible bounce, was healthier looking, and less dull with continued use
*Consumer perception study of 50 panelists after one week of usage (5 uses) at an independent, third-party lab.
96% felt hair had instant volume; lightweight, buildable hold; and was easier to style after one use
100% felt their hair was less limp after 3 uses
98% said hair had flexible bounce, was healthier looking, and less dull with continued use
*Consumer perception study of 50 panelists after one week of usage (5 uses) at an independent, third-party lab.
Virtue® Labs Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with our revolutionary Alpha Keratin 60ku® protein, it allows you to build your dream style while it works to strengthen hair and protect it from heat damage. Color-safe, paraben-free, gluten-free.
*Consumer perception study results by a third-party lab.
For all hair types looking to prep hair and maintain the architecture of style without weighing hair down. Especially good for those with fine or flat hair sensitive to product build-up.
Spray on damp or dry hair, section by section targeting the roots through mid-shaft. Use heat and style as usual for maximum volume and memory.
Hydrolyzed Wheat Protein: Increases suppleness, enables styling ease, and improves hair sheen and texture
Panthenol (Vitamin B5): Delivers moisture, softness, and shine
Hydrolyzed Soy Protein: Helps improve manageability while conditioning and moisturizing
In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:
A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.