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Volumizing Primer

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Volumizing Primer

96% felt instant volume*
  • Builds
  • Lifts
  • Sets

Virtue® Labs Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with our revolutionary Alpha Keratin 60ku® protein, it allows you to build your dream style while it works to strengthen hair and protect it from heat damage. Color-safe, paraben-free, gluten-free.

*Consumer perception study results by a third-party lab.

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Currently out of stock

and available for orders between $35 - $4,000

4 interest-free payments of $10 with

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Proven Results

Promises Kept.
Results Delivered.
Hair Healed.

96% felt hair had instant volume; lightweight, buildable hold; and was easier to style after one use

100% felt their hair was less limp after 3 uses

98% said hair had flexible bounce, was healthier looking, and less dull with continued use

*Consumer perception study of 50 women who used for one week (5 uses).

Our Patented Technology

Our PROOFis in our
SCIENCE.

Alpha Keratin 60ku® is a whole bio-identical keratin protein derived from hair, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Ingredients

Biotech-born protein
MEETS powerful, plant-
based nutrients

In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:

Sulfate Free · Paraben Free · Phthalate Free
Synthetic Color & Dye Free · Gluten Free
Cruelty Free · Vegan

  • Hydrolyzed Wheat Protein
    Increases suppleness, enables styling ease, and improves hair sheen and texture
  • Panthenol (Vitamin B5)
    Delivers moisture, softness, and shine
  • Hydrolyzed Soy Protein
    Helps improve manageability while conditioning and moisturizing
Full Ingredient List

Full ingredient list

Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Alpha Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool.
Fragrance

A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.

 

About Our Fragrances

Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.

How To Use

Spray on damp or dry hair, section by section, targeting the roots through mid-shaft. When styling, use heat to activate benefits for maximum volume and memory.

Texture

A lightweight, non-aerosol mist that absorbs into hair to prime any style.

Ingredients

Volumizing Primer

  • Builds
  • Lifts
  • Sets
Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Alpha Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool.
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Volumizing Primer

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OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.

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