Smooth Shampoo
Promises Kept.
Results Delivered.
Hair Healed.
97%said hair looked smoother*
97%said hair looked healthier*
80%felt hair looked smoother and more hydrated**
*Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses).
**Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).
Biotech-born protein
MEETS powerful, plant-
based nutrients
In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:
Pink PomeloA nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality.
PhospholipidsDerived from natural soybeans to help fight frizz and protect against humidity.
Gotu KolaA multitasking Indian herb that promotes strength, smoothness, and luster.
Full ingredient list
A restorative blend of herbs, fruit, and citrus incorporating soothing lavender and fresh mint essential oils.
About our Fragrances
Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.
Work a quarter-size amount of shampoo into a rich lather between palms. Apply to wet hair, massage into the scalp. Work lather through the ends and rinse.
Usage
Daily or as needed
Texture
A luxurious lathering shampoo with a soft and smooth finish.
Smooth Shampoo Reviews
Smooth Shampoo
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Virtue Labs’ Smooth Shampoo is expertly formulated to combat frizz and provide lasting smoothness for frizzy hair. Powered by Alpha Keratin 60ku®, this smoothing shampoo repairs the hair cuticle, sealing in moisture and reducing friction to create softer, shinier strands. Whether your hair is curly, fine, or thick, it hydrates and nourishes each strand while supporting scalp health.