Buy any full size Virtue® product and get the matching travel size FREE!Buy any full size Virtue® product and get the matching travel size FREE!

Hair Care

Extraordinary shampoos and conditioners that rebuild and restore with each use.

Recovery Shampoo
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Recovery Shampoo

  • Cleans | Replenishes | Nourishes
  • $40.00
REPAIRS DAMAGED HAIR
Recovery Shampoo Professional Size
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Recovery Shampoo Professional Size

  • Cleans | Replenishes | Nourishes
  • $74.00
Full Shampoo
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Full Shampoo

  • Cleans | Nourishes | Volumizes
  • $40.00
LIGHTWEIGHT HYDRATION
Full Shampoo Professional Size
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Full Shampoo Professional Size

  • Cleans | Thickens | Volumizes
  • $74.00
Smooth Shampoo
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Smooth Shampoo

  • Cleans | Softens | Shines
  • $40.00
ELIMINATES FRIZZ
Smooth Shampoo Professional Size
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Smooth Shampoo Professional Size

  • Cleans | Softens | Shines
  • $74.00
Smooth Conditioner
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Smooth Conditioner

  • Hydrates | Silkens | De-Frizzes
  • $42.00
ELIMINATES FRIZZ
Smooth Conditioner Professional Size
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Smooth Conditioner Professional Size

  • Hydrates | Silkens | De-Frizzes
  • $88.00
Curl Shampoo
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Curl Shampoo

  • Hydrates | Nourishes | Repairs
  • $40.00
Holiday Professional Size Curl Shampoo
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Holiday Professional Size Curl Shampoo

  • Hydrates | Nourishes | Repairs
  • $74.00
Curl Conditioner
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Curl Conditioner

  • Softens | De-Frizzes | Replenishes
  • $42.00
Holiday Professional Size Curl Conditioner
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Holiday Professional Size Curl Conditioner

  • Softens | De-Frizzes | Replenishes
  • $88.00

Growth

The first-and-only female hair loss solution born from regenerative medicine to regrow hair while thickening, strengthening, and nourishing the strands you have.

Flourish Shampoo for Thinning Hair
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Flourish Shampoo for Thinning Hair

  • Detoxifies | Volumizes | Repairs
  • $42.00
Flourish Conditioner for Thinning Hair
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Flourish Conditioner for Thinning Hair

  • Nourishes | Thickens | Detangles
  • $44.00
Flourish Density Booster
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Full Size$48.00
Travel Size$26.00

Flourish Density Booster

  • Stimulates | Strengthens | Thickens
  • $26.00
  • $48.00
OVERNIGHT GROWTH SPRAY

Treatments

Reverse the damage with transformative treatments that heal, nourish, and repair.

Un-Frizz Cream
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Un-Frizz Cream

  • Smooths | Calms | Transforms
  • $42.00
SMOOTHS HAIR & ANTI-HUMIDITY
Restorative Treatment Mask
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Restorative Treatment Mask

  • Rebuilds | Strengthens | Silkens
  • $32.00
LIGHTWEIGHT NOURISHMENT

Refresh

Bring hair back to its lightest, cleanest state with our newest family of products that work to purify, detox, and reinvigorate - for hair that looks and feels its freshest.

Refresh Dry Shampoo
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Refresh Dry Shampoo

  • Cleans | Refreshes | Invigorates
  • $34.00
LIGHTWEIGHT, NO BUILDUP

Stylers

Multitasking stylers that help lift, hold, protect, and perfect the look you want.

6-in-1 Styler
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6-in-1 Styler

  • Shines | Texturizes | Protects
  • $34.00
LIGHTWEIGHT STYLING CREAM
6-in-1 Style Guard Hairspray
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Full Size$38.00
Travel Size$19.00

6-in-1 Style Guard Hairspray

  • Holds | Strengthens | Protects
  • $19.00
  • $38.00
NEW! MULTITASKING HAIR SPRAY
Texturizing Spray
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Texturizing Spray

  • Volumizes | Adds Texture | Shines
  • $38.00
TOUCHABLE, NON-STICKY FORMULA