Volumizing Primer
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Volumizing Primer
- Builds
- Lifts
- Sets
Virtue® Labs Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with our revolutionary Alpha Keratin 60ku® protein, it allows you to build your dream style while it works to strengthen hair and protect it from heat damage. Color-safe, paraben-free, gluten-free.
*Consumer perception study results by a third-party lab.
Promises Kept.
Results Delivered.
Hair Healed.
96% felt hair had instant volume; lightweight, buildable hold; and was easier to style after one use
100% felt their hair was less limp after 3 uses
98% said hair had flexible bounce, was healthier looking, and less dull with continued use
*Consumer perception study of 50 women who used for one week (5 uses).
Biotech-born protein
MEETS powerful, plant-
based nutrients
In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:
Hydrolyzed Wheat ProteinIncreases suppleness, enables styling ease, and improves hair sheen and texture
Panthenol (Vitamin B5)Delivers moisture, softness, and shine
Hydrolyzed Soy ProteinHelps improve manageability while conditioning and moisturizing
Full ingredient list
A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.
About Our Fragrances
Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.
Spray on damp or dry hair, section by section, targeting the roots through mid-shaft. When styling, use heat to activate benefits for maximum volume and memory.
Texture
A lightweight, non-aerosol mist that absorbs into hair to prime any style.
Volumizing Primer
- Builds
- Lifts
- Sets