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Recommended Products
6-in-1 Styler
Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from heat damage. This lightweight formula blends seamlessly into hair without a trace, works...
Recovery Shampoo
Virtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Formulated with our first-of-its-kind Alpha...
Smooth Conditioner
Virtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein; this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles...
Refresh Dry Shampoo
Virtue® Labs Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. This invisible, super-light formula truly cleanses the hair while it enhances scalp health. Created...
Leave-In Conditioner
Virtue® Labs Purifying Leave-in Conditioner is a lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces flyaways, and shields against damage. Formulated with our revolutionary Alpha Keratin 60ku®...