Add volume, repair damage, and thicken fine or flat strands without weighing down hair with this award-winning duo. These root-boosting products are formulated with Virtue's patented Alpha Keratin 60ku® protein and plant-derived powerhouses to add volume and density to fine, limp strands. Duo includes Full Shampoo (8 oz), Full Conditioner (6.7 oz).
Promises Kept.
Results Delivered.
Hair Healed.
84% said hair felt thicker
87% said hair had more body
86% said their hair looked fuller
Consumer Perception Study of 55 women who used Full Shampoo and
Conditioner for 1 weeks (7 uses).
Biotech-born protein
MEETS powerful, plant-
based nutrients
In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:
A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.
About our Fragrances
Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.
Emulsify a quarter-size amount of shampoo between palms. Massage into scalp, work through ends, and rinse. Work a quarter-size amount of conditioner between palms, apply to wet hair from mid-shaft to ends; leave in for 1–2 minutes before rinsing.
Usage
Daily or as needed
Texture
Shampoo: A light, lacy lather that rinses clean without stripping or dehydrating hair. Conditioner: A lightweight cream that won’t leave hair tangly or tight.
Full Shampoo & Conditioner Duo
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