Damage Reverse Serum
Instantly repair,forever protect*.
98% of split ends repaired instantly
Provides cuticle-to-cortex hair repair
Hair is instantly more resistant to breakage
Fights future damage
*In an independent clinical study, with continued use, Damage Reverse™ Serum has shown consistent improvement in strand resilience to guard against future damage.
Biotech-born protein
MEETS powerful, plant-
based nutrients
In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:
Highest Concentration Of Alpha Keratin 60ku®Patented 100% bio-identical keratin protein clinically proven to repair and strengthen all hair types
Tremella MushroomHelps hydrate and retain moisture
Solar-Protection ComplexProtects against aging, drying, and color-depleting effects of light exposure
A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.
About our Fragrances
Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.
Apply 2–3 pumps of this leave-in treatment daily, from roots to ends, on damp or dry hair before styling.
Usage
As the first step in your hair care routine before styling, daily or as needed
Texture
A cream-to-serum formula that instantly absorbs into hair from cuticle to core, with a lightweight texture that glides onto hair leaving it transformed
