Curl-Defining Whip
Curl-Defining Whip
- Moisturizes
- Smooths
- De-frizzes
Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage.
*Consumer perception study results by a third-party lab.
Promises Kept.
Results Delivered.
Hair Healed.
9 out of 10 said hair was more moisturized, nourished, and looked smoother after 1 week
92% said hair was silkier, more hydrated, and less frizzy after 2 weeks
94% said they felt more confident to air dry to achieve their natural style after 2 weeks
*Consumer Perception Study of 52 women who used Curl-Defining Whip for 2 weeks.
Biotech-born protein
MEETS powerful, plant-
based nutrients
In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:
Shea ButterNourishes and hydrates curls
Hydrolyzed Adansonia Digitata Seed Oil (Baobab)Revitalizes damaged hair and protects against moisture loss and the drying elements
Chia Seed ExtractHelps provide antioxidant protection from environmental pollutants
Full ingredient list
Usitatissimum (Linseed) Seed Extract, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Adansonia Digitata Seed Oil, Salvia Hispanica Seed Extract, Glycerin, Behentrimonium Methosulfate,
Caprylyl Glycol, Cetyl Alcohol, Cocamidopropyl Betaine, Parfum (Fragrance), Ethylhexylglycerin, Cetrimonium Chloride, Dipentaerythrityl Hexa C5-9 Acid Esters, Butylene Glycol, Xylitol, Caprylic Acid,
Quaternium-95, Citric Acid, Propanediol, Phenoxyethanol, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Alpha-Isomethyl Ionone, Citral, Limonene, Linalool.
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes.
About Our Fragrances
Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.
Shake well. Turn can upside down and dispense a golf ball-size amount into palm. Distribute evenly through damp hair, scrunching from the bottom up. Twist individual curls for a more defined look. Air dry or diffuse dry on low speed.
Usage
Daily or as needed
Texture
A rich, luxurious whipped cream that absorbs instantly into hair for a velvety, nourishing feel.
Curl-Defining Whip
- Moisturizes
- Smooths
- De-frizzes
Usitatissimum (Linseed) Seed Extract, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Adansonia Digitata Seed Oil, Salvia Hispanica Seed Extract, Glycerin, Behentrimonium Methosulfate,
Caprylyl Glycol, Cetyl Alcohol, Cocamidopropyl Betaine, Parfum (Fragrance), Ethylhexylglycerin, Cetrimonium Chloride, Dipentaerythrityl Hexa C5-9 Acid Esters, Butylene Glycol, Xylitol, Caprylic Acid,
Quaternium-95, Citric Acid, Propanediol, Phenoxyethanol, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Alpha-Isomethyl Ionone, Citral, Limonene, Linalool.