The secret to smooth air dried hair.

Put down the blow dryer and embrace the air dry. Our Air Dry Essentials Kit is packed with moisturizing must-haves to quench thirsty strands and deliver hair that’s smoother, shinier, and stronger than before. Get it now for $87 (retail value $106).

Curated Collections for 2021

Shop our curated collections for your healthiest hair possible

Better Together

TRIAL COLLECTIONS

Better Together

Curated product bundles to give your hair just what it needs
Air Dry Essentials Kit
Out of Stock

Air Dry Essentials Kit

  • Out of Stock
Heal & Shine Duo
Quick Add
Full Size $69.07

Heal & Shine Duo

  • $74.00 $69.07 (7% off)
Scalp Treatment Kit
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Kit$90.00

Scalp Treatment Kit

  • $90.00
Jennifer Garner's Favorites
Quick Add
Full Size $120.00

Jennifer Garner's Favorites

  • $152.00 $120.00 (21% off)

Hair Care

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Growth

Half of all women will experience hair loss in their lifetime. We intend to change that. It's time to shatter the stigma, ignite the conversation, and deliver better hair growth products.

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The Virtue Diagnostic
Find Your Formula: Decode Your Hair