ColorKick® De-Brassing Shampoo
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ColorKick® De-Brassing Shampoo
- Brightens
- Neutralizes
- Revitalizes
ColorKick® De-Brassing Shampoo is the only toning shampoo that uses all-natural botanicals and 100% natural colorants to brighten, tone, and gently neutralize brassiness on ALL shades of natural and color-treated hair, including silver and gray. This sulfate-free shampoo is made with our proprietary Alpha Keratin 60ku® protein to heal and strengthen hair. Because it’s free of harsh, stripping ingredients and purple color deposits, the ColorKick De-Brassing Shampoo is a gentle and nourishing option for toning all hair shades.
*Consumer perception study results by a third-party lab.
Promises Kept.
Results Delivered.
Hair Healed.
95%immediately felt hair color looked more vibrant
93%felt hair color looked brighter and more revived after 1 week
95%felt hair looked shinier and less brassy after 2 weeks
*Consumer perception study of 57 women who used the product for 2 weeks.
Biotech-born protein
MEETS powerful, plant-
based nutrients
In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:
Turmeric Root ExtractWorks in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of UV/solar exposure, environmental pollutants, and free radicals.
Viola Odorata Flower/Leaf Extract, Lavender Flower Extract, Rosemary Leaf ExtractNeutralize brassiness and reduce yellowing in a broad range of both natural and color-treated hair tones, including silver/gray hair.
Special Blend of Chamomile Extract, Lemon Fruit Extract, Red Cabbage Extract, Purple Ginseng Extract, and 100% natural Salicylic Acid from Wintergreen Leaf ExtractProvide subtle, cumulative brightening of yellow tones and rinse away brassiness.
A warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.
About our Fragrances
Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.
Apply to wet hair. Massage into a rich lather for at least 60 seconds.
Usage
1-2x per week in place of regular shampoo
Texture
A naturally tinted violet shampoo with a rich and luxurious yet non-stripping, non-drying lather.
ColorKick® De-Brassing Shampoo
- Brightens
- Neutralizes
- Revitalizes