Q: What do you value most about being a Virtue salon?
Cheryl: CODE was the first salon to put Virtue® on shelves. And four years later, it’s the number one choice from our crew and in sales. I also have a long history with Virtue CEO-Founder Melisse Shaban and their Head of Sales, Julianne Lynch-Daniels; I worked with them at Aveda and we stayed friends and industry colleagues. So, first I value my lineage with the founder, and with the ethics of Virtue being steeped in integrity and authenticity. The quality started with the talent from Melisse and it trickles down into the products and brand. The sense of community is becoming so full bodied as more salons open with Virtue, combining ethics, quality, and community.
Q: What’s your personal hair routine?
Louise: When I do wash (which is not often because, for the record, I’m not a natural blonde), I use Full Shampoo and Conditioner, and the Restorative Treatment Mask as needed, maybe every other shampoo. I’m obsessed with the Volumizing Primer for when I’m going for a sleek, flat-ironed look, and use Volumizing Mousse for a beachy look. My style depends on which wash day it is: On a typical non-wash day (I have a short, choppy bob right now), I brush it out, use Lifting Powder at the root, Refresh Dry Shampoo if I need it, and Healing Oil if I need shine on the ends. One of my other favorite products is the Split End Serum if I need heat protection; it’s great for dehydrated bits.
Cheryl: I’m more of a creature of habit. I don’t change things up very much. I love Full Shampoo and Conditioner. I use the Restorative Treatment Mask once a month. I’m a wash and wear girl. While my hair is wet, I scrunch in a curl-enhancing cream. I use Moisture-Defining Whip to bring out my texture every day. Then I walk to the salon and let it naturally dry; it gives me loose, free, flowing curls. Once it's dry, I love using the Lifting Powder at the roots. It makes my hair look loose and unkept. I love Healing Oilon day-two-or-three hair. Free flowin’!
Q: What other things are you passionate about that aren’t hair related?
Louise: Music is a big one for me. I think we all miss travel. I feel like I need to get out of the country once a year; it’s been a little too long now.
Cheryl: It’s interesting what passions are standing out during quarantine. I love all kinds of travel: rural, urban, it doesn’t matter. I love how it provides a great raw perspective to keep the mind open. Also, I feel so fortunate to have such deep friendships. And physical things like hiking and cycling that keep the endorphins going and keep me as healthy as possible. It’s been interesting to learn to use my body and the concrete jungle as my gym during quarantine.
Q: What’s next for CODE?
Cheryl: Maintaining our leadership role in the industry, especially as we reopen. While our doors have been closed from COVID-19, we’ve focused on marketing and engagement with our community to ensure momentum when we open the doors. This year marks 10 years for CODE and we’re proud of this achievement in such a dynamic industry. We’ve got our eyes set on a bright future!