Read the full article here.

We’re honored to announce that Virtue^® Healing Oil has been recognized as one of Beauty Inc.’s 100 Greatest Hair Products of All Time! This prestigious list celebrates the most innovative, game-changing products in hair history—and we’re beyond proud to see Healing Oil among the best of the best.

Healing Oil isn’t just another hair oil—it’s the first and only oil infused with our proprietary, 100% bio-identical Alpha Keratin 60ku^®, it doesn’t just coat hair—it mends, strengthens, and shields against environmental stressors, all while delivering an ultra-lightweight, high-shine finish for all hair types.

Loved & Trusted by Pros

From salon professionals to celebrity stylists, Healing Oil has become a must-have for achieving polished, healthy, radiant hair. It’s no surprise that 100% of users saw instant shine—and why Beauty Inc. just cemented its status as an all-time great.

Thank you for making Healing Oil a part of your styling toolkit. We can’t wait to see how you continue to transform hair with this award-winning formula.