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Damage Reverse Serum

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Damage Reverse Serum

Instantly repairs 98% of split ends*
  • Repairs
  • Mends
  • Strengthens

Meet the leave-in treatment that instantly repairs and forever protects. Named as one of TIME’s Best Inventions of 2024, this new product revolutionizes hair repair by not only instantly repairing existing damage, but fighting future damage. Packed with the highest percentage of our hair-identical protein, Alpha Keratin 60ku®, this wonder-working miracle serum instantly repairs the severed bonds that give hair its strength, naturally restores damaged peptides to give hair elasticity, and refills each strand with keratin to smooth, soften, and protect from future harm.

*Clinical study results by a third-party lab.

From TIME. © 2024 TIME USA LLC. All rights reserved. Used under license.

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Proven Results

Instantly repair,
forever protect*.

98% of split ends repaired instantly

Provides cuticle-to-cortex hair repair

Hair is instantly more resistant to breakage

Fights future damage

*In an independent clinical study, with continued use, Damage Reverse™ Serum has shown consistent improvement in strand resilience to guard against future damage.

Our Patented Technology

Our PROOFis in our
SCIENCE.

Alpha Keratin 60ku® is a whole bio-identical keratin protein derived from hair, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Ingredients

Biotech-born protein
MEETS powerful, plant-
based nutrients

In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:

Sulfate Free · Paraben Free · Phthalate Free
Synthetic Color & Dye Free · Gluten Free
Cruelty Free · Vegan

  • Highest Concentration Of Alpha Keratin 60ku®
    Patented 100% bio-identical keratin protein clinically proven to repair and strengthen all hair types
  • Tremella Mushroom
    Helps hydrate and retain moisture
  • Solar-Protection Complex
    Protects against aging, drying, and color-depleting effects of light exposure
Full Ingredient List
Fragrance

A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

 

About our Fragrances

Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.

How To Use

Apply 2–3 pumps of this leave-in treatment daily, from roots to ends, on damp or dry hair before styling.

Usage

As the first step in your hair care routine before styling, daily or as needed

Texture

A cream-to-serum formula that instantly absorbs into hair from cuticle to core, with a lightweight texture that glides onto hair leaving it transformed

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Damage Reverse Serum

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OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.

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